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Dana Smith - ArticlesMs. Smith has over 20 years of marketing experience in the digital media marketplace including the video, broadcast, film, music, game authoring, internet and computer graphics industries. This significant timeframe began with the emergence of digital technology, the internet and e-commerce where she had the opportunity to work with some of the best companies in Silicon Valley including Ampex, Silicon Graphics, Netscape, Sun Microsystems and Aspera.
MAVRIC Media Introduces Revolutionary Media Gallery-on-Demand Technology for Managing, Storing and Publishing Content Instantly OnlineMedia Gallery-on-Demand Website Creation Tool and Hosting Service for Creative Media Professionals to Easily Manage Rich Media Content Online. Stop using YouTube to promote your business - set-up your own video gallery instead! Lowering the Cost of Sales: Facilitating E-commerce for CompaniesCompanies that sell rich media like feature films, games, videos, stock footage, high resolution photography, etc. spend huge budgets on producing, duplication, design, packaging, and shipping DVD’s and CD’s, passing these costs on to customers. This case study explains how one company is utilizing an alternative order fulfillment mechanism within their e-commerce engine to increase profit margins and lower cost of production and sales. Valuable Marketing Tool: Hosted Digital Asset Management Facilitates Collaboration, Efficient Operations and Cost SavingLearn how the California Department of Education (CDE)saved time and money with their MAVRIC Media web-based database when they needed 24/7 access at anytime to collaborate on a state-wide project with over 1200 teachers. Time spent reviewing and approving the STAR Test content was drastically shortened by viewing video segments on their on-line database. CDE also avoided substantial shipping costs by not mailing DVD’s during the editing process. Valuable Marketing Tool: Hosted Digital Asset Management Facilitates Collaboration, Efficient Operations and Cost SavingThe California Department of Education (CDE) is a huge organization that needed to streamline its production process of creating video materials, graphics and documents for informing its 1200+ members of the revisions to the state-wide STAR testing materials. The CDE worked with a video production company to implement an on-line, hosted asset management system to produce and distribute these various marketing materials in a collaborative environment which resulted in a tremendous cost savings.
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