Daniel Levis
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Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. and publisher of the world famous copywriting anthology "Masters of Copywriting" featuring the marketing wisdom of 42 of the world's greatest copywriters, including Clayton Makepeace, Joe Sugarman, Joe Vitale, Bob Bly, and dozens more! For a FREE excerpt visit the below link. http://www.SellingToHumanNature.com/Copywriting-Secrets.html
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It's true, healthy skepticism is at an all time high online. Especially if you're slugging it out in hotly competitive markets. And Gawd, who isn't these days?
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.
A few words on the value of using a conversational style when writing for the web.
On the importance of clear, concise, and complete customer education...
In advertising, copy is king! The words you use, & the order of those words etc., are everything. They spell the difference between copious amounts of cash, and a big fat sore hole in your pocket...Copy this checklist & paste it on your computer monitor.
