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Danny Flamberg - ArticlesDanny Flamberg has been building brands and businesses for more than 25 years. As CMO at DuplicatePoker.com, he has worked as SVP, Direct Commerce at Everlast Boxing, as VP of Global Marketing at SAP, SVP and Managing Director at Digitas in New York and Europe and President of Relationship Marketing at Amiratti Puris Lintas and Lowe Worldwide. He earned an A.B, an M.A. and a Ph.D. in politics and economics at Columbia University. You may also find articles by Danny at the TalentZoo.com
Evaluating Online Marketing in a DownturnYou don't have to be a member of the Federal Reserve Board to know that marketers across all sectors are hunkering down and searching for the fastest and cheapest ways to acquire and retain customers as budgets evaporate. In the race for low cost/high yield tactics suspicion naturally falls on digital and online media with its well known but often unharvested ROI promise. Evaluating Online Marketing in a DownturnYou don't have to be a member of the Federal Reserve Board to know that marketers across all sectors are hunkering down and searching for the fastest and cheapest ways to acquire and retain customers as budgets evaporate. In the race for low cost/high yield tactics suspicion naturally falls on digital and online media with its well known but often unharvested ROI promise. After the Crash: Rebuilding Financial Services MarketingThe Wall Street meltdown upended the positioning and customer credibility of most financial institutions. Catastrophic loss and universal shock forces an almost complete re-positioning and messaging to consumers by the surviving banks, brokerages and insurance companies. 10 Marketing Lessons From InventorsInventors aren’t like you and me. They think about things that don’t exist; that aren’t there. They operate on a different frequency... Marketing Lessons From the HospitalEvery profession has a dedicated language; those words, terms, phrases and concepts that serve as both a short-hand for practitioners and as a filter to keep outsiders at bay. In most cases these vocabularies are created or policed by professional bodies much like the medieval guilds protected the trade secrets and prerogatives of their members. Seven Secrets for Successful MarketingMarketers fail because they try to do to too much and lose focus. The raison d'etre for marketing is to grow the business. It is the prime directive. Any CMO or any marketer who doesn't address this first and foremost deserves to be fired.
Yet setting and enforcing priorities while running a day-to-day business, managing up and down and putting out fires can be a serious challenge. 10 Secrets to Become a Successful MarketerMarketing is a service business in which the successful players super serve their clients. It requires a hierarchy of behaviors which sublimates your ego even for your dumbest client. It requires you to anticipate and proactively prepare for unseen events that can impact the client’s business and yours in a nanosecond. The Palin ParableThe choice of Sarah "Barracuda" Palin as the GOP "Trophy Vice" candidate has set off the most intense and creative political debate in my lifetime. John McCain's gambit short circuited Obama's post-convention momentum, shifted the terms of debate, refocused and energized our examination of the issues and brought huge numbers of people off the bench and into the rhetorical, if not political, fray.
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