Darren Henwood - Articles

Tips for Marketing Professionals – Don’t Get Blinded by SEO Science
Search Engine Optimization (SEO) is a science. Having overseen and outsourced SEO functions for blue chip clients in Finance, IT, Retail, Pharma and Construction here are a number of simple considerations for marketing professionals overseeing SEO strategy. Read
By: Darren Henwood | 26/11/2008 | Marketing Tips

Google Adwords: a Strategy for Online Communities
This report was completed in 2007 to integrate Google Adwords into overall marketing strategy for a number of community forums run by a successful UK plc. For the purpose of publication the forums are referenced as Online Community ABC, Online Community 123 and the parent company – Parent Company ABC… Read
By: Darren Henwood | 26/11/2008 | Marketing Tips

Introduction to Google Adsense for Marketing Professionals
Introduction Google Adsense provides a simple business model to add additional revenue streams to your business or personal website portfolio. However, as a marketing professional representing your organisation there are a number of careful considerations. Read
By: Darren Henwood | 26/11/2008 | Marketing Tips

Website Launch and Traffic Motivation Strategies
Extract from a 2006 White Paper outlining some key website marketing launch strategies and respective timescale for implementation. For the purpose of publication companies and project are disguised… Read
By: Darren Henwood | 26/11/2008 | Marketing Tips

New Online Community Concept
White paper concept for an industry sector specific community - For the purpose of publication renamed Concept 123 run by Parent Company 123. Read
By: Darren Henwood | 26/11/2008 | Marketing Tips