Dave MacDuff - Articles

Dave McDuff is the co-founder of the ultimate PPC ad research tool on the market - ZamDoo! With ZamDoo (http://www.zamdoo.com), internet marketers can research the PPC ad space on Google, MSN & Yahoo, and discover which ad text, positions, keywords and time of ad placement are the most successful. Having this information before starting a campaign means marketers can enter a new market (or refine existing campaigns) with rich data on their competitors.

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Wielding The Power Of Knowledge Keeps You Ahead Of The Competition
The saying, knowledge is power, holds steadfastly true when it comes to internet marketing. Indeed, the more you know about internet marketing strategies, such as search engine optimization, utilizing effective software for PPC campaigns, and winning over the blog community, the more successful you will be against your competition. In... Read
By: Dave MacDuff | 26/12/2007 | Marketing
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Your Competition Will Tell You Their Secrets To Success. You Just Need To Know The Right Questions To Ask
Competition is healthy for corporations and consumers alike. Competition is what drives us, motivating us to out-think, out-act and out-smart our competitors. To stay one step ahead, entrepreneurs must continuously think outside of the box and find creative ways to capture their target clients' attention. They must also study their... Read
By: Dave MacDuff | 26/12/2007 | Marketing
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Aligning Your Business Strategy With Your Internet Marketing Strategy: Plan, Monitor And Adjust!
Every successful business has an intelligent strategy, and online businesses are no different. However, given the many additional marketing avenues that the internet provides, it is easy to develop tangential campaigns that are not complimentary to your overall business strategy. In order to reap the great benefits of the online economy,... Read
By: Dave MacDuff | 24/12/2007 | Internet
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Content Is King! Build Your Internet Marketing Kingdom Through Strategic Copywriting
The internet marketing adage, content is king, continues to reign true for those seeking to gain higher rankings and increased traffic for their website. Just like every square foot of a commercial real estate property is worth money, so is every space on your website. The difference is that the... Read
By: Dave MacDuff | 24/12/2007 | Internet
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An Ounce Of Research Can Be Worth A Pound Of Cash
Every business has a strategic plan, whether it is formally drafted in a report or written on a cocktail napkin. With the dozens of factors that surround starting a business, often it is difficult to ascertain which areas are most important. However, with internet businesses, it is easy to narrow... Read
By: Dave MacDuff | 24/12/2007 | Marketing
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How To Turn Pay-Per-Click Into Profit-Per-Click
Pay-Per-Click (PPC) advertising is a very powerful avenue for obtaining targeted, high-quality traffic for your website. Not only can you build your customer list and increase your sales, but you can also reach new and international customers who otherwise would not be reached by your traditional advertising. If you can properly... Read
By: Dave MacDuff | 24/12/2007 | Marketing