Dave Yoho
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Dave Yoho presides over one of the oldest and most successful consulting groups in the US - He sits on the board of public companies, has appeared in over 100 video training series and has made over 5,000 speeches in 50 states and in 18 foreign countries. His first job after graduating from Temple University was as a trainee in a company which soon became a division of Reynolds Aluminum. Here was the ignition that lit Dave's interest in building materials and home improvement products. By age 25, he was a part of its Executive Management team and left before his 30th birthday to found his own business. The majority of Dave's adult life has been devoted to understanding the needs of others and how to convey messages which would benefit both readers and listeners. He has authored numerous articles on the benefits of various products and services offered to improve homes. He has been a consultant to many companies and management groups who are developing or improving products and services for the building materials industry. Dave Yoho has designed communication systems used by Fortune 500 companies as well as small entrepreneurial organizations. In 1991, he wrote his first best selling book: How to Have a Good Year Every Year (Berkeley Press) which was circulated internationally in five languages. In 2005, his sequel, Have a Great Year Every Year was published and again became a best seller. His latest book: Why... Buy Replacement Windows? has been championed as a vital consumer resource in these difficult economic times.
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The majority of home improvement companies strive to build long-term relationships with their customers, but in the process many ignore what may be the most valuable part of these relationships - the opportunity for referrals. Without a defined referral program in place you are ignoring what in most cases is the "dream lead" of the average salesperson.
Your current customers have already responded to your marketing message. They became prospects - then customers - and - they can be the source for quality inexpensive leads. If you are not working around your job then you are missing out on a valuable opportunity.
Are you a candidate for a window inspection from a home improvement contractor? There are many tell-tale signs which indicate whether the efficiency of your windows is currently in good standing. Take the following steps on your own to see if you need to have your windows inspected.
In this article, the importance of discipline in the successful individual's life is discussed. Many people both in their personal and business lives have all of the elements necessary to achieve success but lack the discipline to follow through with what is necessary to ascertain their goals.
What is the true cost of having unsatisfactory windows in your home? The following article gives a few easy to follow examples that show how costly poorly insulated windows can be.
Let us examine some history to better understand the original intent of a window vs. the needs of homeowners today. Most wordsmiths agree that the word "window" is Scandinavian in its origin and is a conjunction of several words which are interpreted as "the eye of the wind" or "wind's eye."
In today's economy generating sufficient leads to sustain one's business has become a greater challenge than ever before. This does not even take into account the high expenses that are involved. A lower cost option for generating leads is by developing a quality canvassing program that will not only create new customers but will stimulate the remainder of your marketing campaign.
The average owner or manager in a home improvement business issues roughly $5000 in leads to his sales personnel in any given month. With such a large investment one would think that these leads would be treated with kid gloves, but frequently this is not the case. Every business should install controls that monitor these leads and report on their progress in a timely fashion. Ignoring this vital aspect of your business may prove to be disastrous.
The miscalculation of marketing costs can have a devastating impact on your business, which is why it is so surprising that a large majority of businesses mis-classify these costs on their operating statements. Don't assume that your accountant will properly classify these items either - it is up to you as a business owner to properly monitor your statements. Itemizing your statements in an appropriate fashion could be the difference between success and failure in the long-run.
One of the key elements in determining whether or not most contractors make a profit is determined by what the selling price is set at. Despite this, a large proportion of business owners set out calculating this figure the wrong way. Here a simple method for calculating your selling price is offered, which will hopefully keep companies from making one of the most critical mistakes in business.
