David Bernard - Articles

 

David Bernard is a marketing strategist and communications expert with twenty years of experience in multimedia and marketing operations. David has managed numerous brand development projects and product launches for companies such as Odwalla, Drinks that Work, Pacific Ethanol Inc, and nSpired Natural Foods. Experience as a former broadcast journalist and video producer gives David a unique edge in identifying target audiences and crafting effective messaging.
Info on branding and package design

How To Compete with Asia and Win

for 30 years Silicon Valley electronics manufacturer DC Electronics has not only survived but thrived through the ups and downs of the high tech industry. Even competing against low cost off shore custom cable and harness assembly operations, DC has managed for success. Learn their secret. Read

By: David Bernard | 11/11/2009 | Industrial

Why Authenticity Matters

The word "authenticity"has become an overused branding buzzword, but what does it really mean? Read

By: David Bernard | 10/11/2009 | Marketing Tips