David E. Stevens is the Managing Partner of Stevens & Stevens LLC. Dave is a former record-setting and award-winning Brand Manager of Procter & Gamble’s largest product. While at Procter & Gamble, Dave was responsible for all marketing strategy, advertising, pricing, promotion, concept development, new product development, and new product introductions associated with the brand. Dave is currently the Managing Partner of Stevens & Stevens, which has been providing marketing and communications services exclusively to associations since 1993. Stevens & Stevens has helped hundreds of associations improve their marketing and communications through seminars, consultation and marketing communications services. As a result, Stevens & Stevens’ clients have won numerous awards for their marketing and communications materials. More importantly, they have improved member response, membership levels, non-dues revenue and member satisfaction. In recognition of their contribution to the association community, Stevens & Stevens was named the first-ever “Supplier of the Year” by the Indiana Society of Association Executives. Dave brings an unparalleled set of skills to association marketing. Having first gained his knowledge of strategic marketing and advertising from the company that invented brand management, he has now combined those skills with an intimate knowledge of the unique needs and opportunities of associations. Moreover, having served on both the agency and client sides of marketing, he knows how to provide guidance that is both creative and practical, making him a valued member of the association community. Dave is a past Indiana Society of Association Executives (ISAE) Associate Member of the Year, and has served three terms on the ISAE Board of Directors.
Recent Activity
Association membership recruitment is important, but not as important as retention. Keeping the members you not only stabilizes the association in the long term, but it also makes economic sense. Moreover, it establishes the basis for excellent recruitment results. All in all, retention is more important than recruitment.

