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David Little is a charter member of the Digital Signage Association with 20 years of experience helping professionals use technology to effectively communicate their unique marketing messages. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples.
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 Digital Signage: Why Going With The Flow Makes A Lot Of SenseIf you aren't obsessed with communications, marketing and technology like I am, you may not be aware that media consumption patterns among the public are experiencing a dramatic change. Digital Signage: Hyperlocal Delivers RelevancyA new buzzword is making its rounds in professional media circles these days that’s pertinent to successful digital signage. That word, “hyperlocal,” at first glance seems a little strange, but when you consider what it’s driving at it should make all the sense in the world to marketers who concentrate their efforts on digital signage. Digital Signage: How Sticky is Your Content? – Part IIHow to attract more than a single glance at your digital signage content. Digital Signage: How Sticky is Your Content? Part IAre you giving your audience a reason to take a second look at your digital sign? Digital Signage News: Bright Days Ahead For Self-Service Kiosk ApplicationsA new study projects substantial growth in self-serve kiosk revenue between now and 2013. Digital Signage: Content May Be King, But Who’s Doing the Coronation? –Part IIIn the first part of this column I pointed out that for many small business owners –even those who understand the potential of digital signage- actually deciding to add digital signs raises a thorny issue: Who’s going to create the content that feeds the sign fresh information of interest to viewers in a professional format that makes a great statement about that small business? Digital Signage Advice: Content May Be King, But Who’s Doing The Coronation?The media in general -and digital signage specifically- have their own clichés, “the mother of all” which is: “Content is king.” The kingship of content is easy to understand. If you want someone to read your newspaper, listen to your radio show, watch your TV program or look at your digital sign, you’d better give them a reason. That “tried and true” reason is content. It better be fresh; it better be interesting; it better serve your audience’s needs. Digital Signage: High Definition Signs Grow Increasingly ImportantBy the millions, households in the United States and around the world are buying HDTVs, which increasingly makes high-def digital signage a must-have for anyone serious about grabbing the public’s attention. Digital Signage: Economic Growth May Be Closer Than You ThinkAccording to a leading research firm, the digital signage industry when viewed as a whole will see growth this year. Digital Signage: The Value of MetricsFor digital signage ad networks to mature and prosper, advertisers and ad agencies must be assured they’re reaching the audience they pay for and their budgets are not being wasted.
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