David Little - Articles

 (434)

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their unique marketing messages. He is the director of marketing for Keywest Technology in Lenexa, KS, a software development company specializing in systems for digital signage creation, scheduling, management and playback. For further digital signage insight from Keywest Technology, download our Six Basic Digital Signage Applications white paper and case studies. Or, visit our website for many helpful tips and examples on how digital signage can benefit your business.

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Popularity
293

Digital Signage: Customize Marketing Campaigns Based On Consumer Interaction
Interactive, hybrid digital signs offer marketers a real-time way to take the pulse of shoppers. Read
By: David Little | 10/07/2008 | Marketing
Popularity
293

Digital Signage: How to Customize Marketing Campaigns Based on Consumer Interaction
Interactive, hybrid digital signs offer marketers a real-time way to take the pulse of shoppers.q Read
By: David Little | 09/07/2008 | Marketing Tips
Popularity
215

Digital Signage: People Like Interactivity
As consumer electronics and television programming get more interactive, digital signage must adopt interactive touch capability to remain competitive. Read
By: David Little | 09/06/2008 | Presentation
Popularity
222

Digital Signage: the Top 10 Pitfalls
Avoiding these 10 digital signage traps can save your business time and money. Read
By: David Little | 13/05/2008 | Project Management
Popularity
111

Digital Signage: What Do You Expect? What Do They Expect?
Successful digital signage communication demands content that meets an audience’s expectations. Read
By: David Little | 25/04/2008 | Multimedia
Popularity
76

Digital Signage: Wrap Your Head Around This -Flexible Displays!
New flexible active matrix displays promise to change the shape of digital signage. Read
By: David Little | 13/04/2008 | Technology
Popularity
125

Digital Signage: Wrap Your Head Around This – Flexible Displays!
New flexible active matrix displays promise to change the shape of digital signage. Read
By: David Little | 07/04/2008 | Communication
Popularity
57

Digital Signage: Metrics, Human Nature Remain Final Obstacles to Success
A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get respect among advertisers and agencies. But maybe it’s time to rethink the issue. Read
By: David Little | 26/03/2008 | Advertising
Popularity
60

Digital Signage: A Digital Approach to Outdoor Advertising
New high-gain screens make projection a practical solution for outdoor digital signs. Read
By: David Little | 01/03/2008 | Advertising
Popularity
67

Digital Signage: a New Approach to Outdoor Advertising
New high-gain screens make projection a practical solution for outdoor digital signs. Read
By: David Little | 25/02/2008 | Advertising