David Malan - Articles

David Malan is an expert author and business owner. He owns and runs RealmSurfer Consulting, an internet marketing and web design, development and consulting business based in Perth, Western Australia. Website: Web Design Perth
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• Keep your Business Promises - Online and Offline
  30/08/2007 | Online Business
  Keep your business promises, no matter how small they may be. Sounds like the most basic of business principles, doesn't it? Why then do so few businesses keep their day to day promises? Read
  
• How to Choose a Web Designer
  30/08/2007 | Online Business
  What it is about the internet consulting and web design and development industry that drives people nuts, and that if things were different, people would utilize these services more often. What would people change about the industry if they had a magic wand? What would you do differently if you were, for example, a web developer, to differentiate yourself? Read
  
• A Crash Course in Search Engine Optimisation
  30/08/2007 | SEO
  Search engine optimisation as a part of the web design and development process is one of the most confusing aspects of getting a web-based business up and running. Often confused with the concept of internet marketing, the design optimisation of your web site for placement in search engines is a much more specific subset of internet marketing and design. Read
  
• Why your Website Needs a Content Management System
  30/08/2007 | Online Business
  The potential advantages of an online market has created a drive for small businesses to create an online presence. Many, however, simply have a website designed, and stop there, without realising the true potential and maximising the real value their site has to offer. If you have a website, you either have a content management system at the heart of it, or you have a fairly static site. If you don`t yet have a content management system driving your site, you may wonder why you need it. Read
  
• Less is More
  30/08/2007 | Online Business
  A very wise Winston Churchill is renown for having stated: "I am going to give a long speech as I have not had time to write a short one." I often find it far harder to create a simple and intuitive website than to develop a complex, cutting-edge one. Think about the last time you purchased anything on the internet. What was the site? Why did you buy there, and not somewhere else? Read
  
• What's in a Domain Name?
  30/08/2007 | Domain Names
  Choosing a domain name can be a real exercise in frustration, but it is one of the most important decisions you will make when getting your business online. Read
  
• Your Business Website - What Should you be Monitoring?
  30/08/2007 | Online Business
  With so much happening on a daily basis, it's sometimes difficult to know what are the important things to keep an eye on when managing your business website. Here are a few pointers regarding some of the more important aspects of monitoring and measuring your business website's performance. Read
  
• Web Design - Engineer your Business
  30/08/2007 | Online Business
  When it comes to web design for your business website, what picture do you conjure up in your mind? Talented artistic people working hard to create a visual masterpiece, using sophisticated graphic design software? Well, you're not entirely wrong, only about 99% off. Read
  
• How Much Should it Cost to Set Up your Business Website?
  30/08/2007 | Online Business
  A question often heard in the internet industry is how quotations for web design and development services can vary so drastically from one web design consultancy to the next. People, quite understandably, get very confused when one quote comes back as $800, another for $8 000, and many big-brand sites can easily cost millions of dollars to create and maintain. Why the vast disparities? How can you assess if your $800 quote is a bargain or if you're paying for the glorified equivalent of a cardbo Read
  
• Promote your Business With a Blog
  30/08/2007 | Online Business
  Many businesses these days are creating powerful websites to market their products and services, and the really successful ones have excellent, high quality information for their customers. The tool they're using to publish this information is the business blog. Read