David Sharpe - Articles

Strategy Cycle

The strategy cycle is a simple tool that will help you to achieve the goals of your organisation. Consisting of four main phases, the cycle is an iterative process that you can use to build and improve your business year after year. Read

By: David Sharpe | 22/07/2006 | Strategic Planning

Trade Up or Trade Down for Business Success

In an age of mass differentiation and low cost chic, there has never being a worse time to be stuck in the middle. Consumers are abandoning mid-range products in their droves, often opting for cheaper alternatives and saving up to buy the occasional luxury. At one end of the scale thrifty customers are cutting costs by buying supermarket own brand goods, whilst at the other end easy access to credit makes it possible to trade up to a BMW rather than settle for a Ford Mondeo. Read

By: David Sharpe | 07/06/2006 | Strategic Planning

The Low Cost Way to Develop Multiple-Streams of Income

Cast your mind back several years, when the term 'multiple-streams of income' became an established part of the online marketing vocabulary and web-entrepreneurs began launching networks of mini-sites to sell affiliate products. Read

By: David Sharpe | 03/05/2006 | Online Business

How to Get Hundreds of One-Way Links Pointing to Your Website -- For Free

Article marketing is the only viable way to quickly build hundreds of one-way links to your website with little or no cost. Follow this step-by-step guide to find out how you can use article marketing (also known as article PR) to develop your own source. Read

By: David Sharpe | 25/03/2006 | Marketing