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David. A. Goldsmith - Articles

 (91) Author Ranking Blue

David and Lorrie Goldsmith are managing partners of a firm that offers consulting and speaking services internationally including clients from Fortune 200 to international associations. More information at http://www.keynoteresource.com


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    Marketing Obviously - The Wow Factor

    Marketing obviously. What's there to say if it's obvious, right? Well, doing anything obvious is often not so obvious until it's pointed out. So, here's pointing. Say your goal is to increase sales. The obvious part is that there are three ways of increasing sales: 1) get your current customers to... Read: Marketing Obviously - The Wow Factor Read

    By: David. A. Goldsmith | 27/07/2007 | Marketing
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    Succession Done Right The First Time Around

    In an ideal world, a CEO selects and preps a successor. He shows up at his retirement party, collects the gold watch, and heads for a life of bliss on teeing grounds and putting greens. His replacement hops onto the throne, transitions smoothly, and everyone lives happily ever after.... Read: Succession Done Right The First Time Around Read

    By: David. A. Goldsmith | 02/07/2007 | Business
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    14 Rules Of Business Referral Etiquette

    One of the key roles of management is to build business through relationships. A common way to build relationships is through referrals: with, for and through banks, attorneys, employees, peers, and anyone else who has something that someone else wants or needs. The better you are at managing the referral,... Read: 14 Rules Of Business Referral Etiquette Read

    By: David. A. Goldsmith | 02/07/2007 | Business
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    9 Things You Should Know About Dealing With Venture-Capital Brokers

    You want to buy a new company, expand operations, acquire a business, or raise capital. You've decided to go for venture capital funding versus a bank loan for a multitude of reasons from the risks involved to the amount you need to carry out your plan. Do you know as much... Read: 9 Things You Should Know About Dealing With Venture-Capital Brokers Read

    By: David. A. Goldsmith | 02/07/2007 | Business
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    The Morale Myth

    Why is it that no matter what you do to boost morale, from parties and picnics to pats on the back, you end up with the same short-lived results? You know, everyone's happy for a couple of weeks, then they default to heel dragging and excuse making again? If you're... Read: The Morale Myth Read

    By: David. A. Goldsmith | 27/06/2007 | Business
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    Small Stuff And The Power Of A Penny

    This is the second time this has happened. Once with a neighbor and again this past week at our rental property. A penny, a simple little penny disrupted a household by lodging itself between the wall and the spinning plate inside a garbage disposal. When it happens, this little penny... Read: Small Stuff And The Power Of A Penny Read

    By: David. A. Goldsmith | 27/06/2007 | Business
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    40 Ways To Lead Like The Greats

    Solid leadership is a combination of instinct and education. It is born of the inherent versus environment precept. It is never all of one and none of another, but a balance. Great leaders carry a charisma: some of it inborn, some of it through the development of skills that bring... Read: 40 Ways To Lead Like The Greats Read

    By: David. A. Goldsmith | 27/06/2007 | Business
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    11 Ways To Create Successful Corporate Meetings And Retreats

    What's the cost to put together a strategic corporate meeting or retreat? Regardless of the specifics-hotel expenses, payroll, lost opportunities, lost management time planning the agenda, the cost of guest speakers, food, and supplies-you expect the returns to far outweigh the $3000 or $150,000 bill. Unfortunately, too many meetings never hit... Read: 11 Ways To Create Successful Corporate Meetings And Retreats Read

    By: David. A. Goldsmith | 27/06/2007 | Business
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    6 Ways To Build A Stronger Strategic Plan

    So you've set some goals, you're feeling ambitious, and you've promised yourself that you're going to follow through. You're determined to make this year better than the last. And hopefully, it works out that way. But you've seen the reality, too. In spite of a sensible plan and good intentions,... Read: 6 Ways To Build A Stronger Strategic Plan Read

    By: David. A. Goldsmith | 27/06/2007 | Business
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