Dennis Spring - Articles

 (83)

Spring Associates, Inc., created by Dennis Spring in 1980, is arguably the most imitated search firm in public relations. In addition to executive search services, the company also handles communications audits, mergers and acquisitions, client/agency reviews and PR agency selection searches. Dennis Spring has served on the Management Boards of the New York chapters of the IABC, The Publicity Club, and the International Committee of the PRSA. He has also spoken before numerous professional organizations and appeared on national TV and radio interview programs. His writing credits include ad hoc and regular columns on subjects about the PR industry and various career issues, with articles appearing in PR News, Public Relations Journal, PR Services Magazine, PR Business and PR Week. Spring Associates was the FIRST to compile and publish The Official PR Salary & Bonus Report, considered by many as the industry standard for accurate and reliable salary, bonus and PR agency hourly billing rates. The Report has been published annually since 1996.

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Popularity
53

Pr Salaries and Hourly Billing Rates are Flat in 2006
Overview: 2006 was a good year for the economy and the public relations business in general. Companies of all sizes reported steady revenue growth and respectable profit margins. From our executive search perspective, we have seen more foreign companies and PR firms commit to a New York presence than ever before. And yes, just about everyone who sought a PR job had found one in 2006. This trend seems to be continuing through the start of 2007. Read
By: Dennis Spring | 18/04/2007 | Careers
Popularity
50

Pr People - Stand Out From the Crowd
Today's unusual economy calls for talented people with industry-specific experience. People who have been recently laid off from their jobs or who are contemplating a job change -- take heed. The candidate field is chock-full of talented and experienced people. You need to stand out from the crowd.A client/friend once told me that being "too tall" is not a good thing. Probing further, I realized that he was referring to the size of his department's budget, not his height. He said a large departmental budget invites unwanted scrutiny when business is slow. Hence, sometimes it's better to be "small" and not be noticed. Read
By: Dennis Spring | 07/04/2007 | Business
Popularity
50

The Pros and Cons of Going Solo
PR people are "fortunate." When unemployed, they always have the option to become consultants. My firm has been asked recently to refer more consultants to clients than in years past. Depending on any restrictive covenants that may bind an executive after leaving a firm, the erstwhile PR entrepreneur can start a consulting business with a client or two already in the pocket. Consulting, however, is not for everyone. Consultants fall into two groups -- those who are seeking consulting assignments until they find a new, full-time job, and those who view it as their full-time profession. Read
By: Dennis Spring | 07/04/2007 | Business
Popularity
50

The Art/science of Writing a Winning Resume
The subject of good resume writing has never become obsolete, and in today's tough job market, it is smart to get the process down to an exact science. Computers and the Internet have made it a lot easier for the erstwhile job-seeker to craft and distribute a resume. Read
By: Dennis Spring | 07/04/2007 | Business
Popularity
51

Relationship - Building
Throughout the '90s, the battle cry of the unemployed was: "network, network, network." A snappy letter would invariably be followed by an even-snappier resume, both of which were then circulated to every potential PR employer and headhunter in the free world. This networking process worked just fine in the era of double-digit PR growth, There were plenty of jobs to go around for even the most inexperienced PR people. Read
By: Dennis Spring | 07/04/2007 | Business
Popularity
53

Hiring a Pr Agency - a Headhunter's View
Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter. Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories. Read
By: Dennis Spring | 07/04/2007 | Business
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52

Three Methods of Executive Search
The PR job market is always changing. Depending on the forces of supply and demand, one type of search method may be better than another. Here is an overview of three methods used to recruit PR executives. Retainer Search Contingency Search Modified Contingency Search Read
By: Dennis Spring | 07/04/2007 | Business
Popularity
52

Covers Letters Can Give Life to a Resume
A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career. Read
By: Dennis Spring | 07/04/2007 | Resumes