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Denny Reinke is the Vice-President of Diamond Source of Virginia, an online diamond retailer specializing in loose diamonds, diamond rings and diamond jewelry located in Richmond, Virginia and on the web at www.DiamondSourceVA.com You can also visit Denny's blog at www.diamonds.blogs.com
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 Diamond Budget: Shoppers Buying GuideHow much money should you budget for an engagement diamond ring? There is no single answer to that question because everyone’s situation is different. The budget that is right for the diamond shopper depends on a variety of issues and the wise shopper assesses budget considerations before making their purchase decision. Diamond Certification: Shoppers Buying GuideA certification is a diamond industry term for a diamond grading report, which documents the diamond’s credentials. The certification describes the physical characteristics of a diamond and is usually prepared by an independent grading laboratory. It is a valuable tool for wholesalers, retailers and consumers because it states the diamond’s shape, exact measurements and weight, cut parameters, color grade, clarity grade, level of fluorescence, and finish grades. Diamond Cut: Shoppers Buying GuideThe cut of a diamond is the physical measurement and relative proportion of a polished diamond and is the most important characteristic in producing a diamond’s beauty. What makes judging cut difficult is that beauty is in the eye of the beholder. Different people perceive the beauty of a diamond differently in terms of what they perceive as beautiful. Diamond Clarity: Shoppers Buying GuideDiamond shoppers typically want a diamond that is big, bright and has lots of sparkle. Yet when they go to the jewelry store, the attention seems to be on carat weight, color and clarity. What is diamond clarity and how does it influence the beauty of the diamond? Diamond Color: Shoppers Buying GuideDiamonds can be found in every color of the rainbow from clear, colorless (white) to black as coal. Learn what color grades, fluorescence, and color treatments mean to the diamond shopper. Diamond Carat Weight: Shoppers Buying GuideThe carat weight of a diamond influences several key factors that should be part of the diamond purchase decision. The astute diamond shopper knows how carat weight relates to size and price so they get the best diamond value possible. What is a Reputable Jeweler?So how does the typical diamond or jewelry shopper determine which retailer is reputable and trustworthy? There is no single sure way to identify a trustworthy and reputable jewelry retailer but there are some excellent indicators. Shopping for a diamond or expensive jewelry item has always been a daunting task but an expensive purchase warrants doing your homework and research so you can make the best decisions possible. Jewelry Appraiser ServicesTips for Buying Big Diamonds on a Small BudgetFew diamond shoppers can walk into a high-end jewelry store and buy a 5-carat, D color, Internally Flawless diamond with Ideal cut parameters. If you are like most diamond shoppers, you have a limited budget. However, you still want to get the biggest and most beautiful diamond within your budget. Protect Your Jewelry When TravelingIf you have travel plans in your future, think carefully if you really need to take all your expensive jewelry. The risk of theft, loss and damage increases as soon as you start your trip because you are in new surroundings, doing new activities and often in tourist areas that are the target of pickpockets, thieves and con artists. How to Sell Your Diamond RingMost advertising campaigns by De Beers feature their famous slogan "A Diamond is Forever." Consequently, women seldom sell a diamond and often feel uncomfortable buying diamonds previously owned by other women.
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