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Derald Schultz - ArticlesDerald Schultz is the founder and principal of Mediarail Design. A design firm based in Atlanta, Georgia specializing in graphic design, web design, and commercial printing services.
Mr. Schultz holds degrees in Printing & Publishing, and Visual Communications. He worked within the design and printing communities for over 25 years before launching his own firm. Mediarail Design serves a wide variety clients across the country. When, Why and How to Fire a ClientAt some point in your a career, you will face the dilemma of terminating a client. Depending on the length of a relationship, it can feel similar to ending a marriage. In business as in life, relationships do not always last and they can have the same emotional and financial impact as a divorce. In business it's important to evaluate the difference between a valid reason for severing the relationship and one based on emotions or frustration. Let's take a closer look at some of the common pitfall Digital File Preparation GuideThe following guide will help in preparing your digital files. It contains additional information and explanations of common terms to help you communicate better with your printer. A Basic Guide to Printing & Having a Successful Press CheckAs your client base grows so will the size and scope of the creative work you do for them. If print design is one of your services, adding print services to your menu will add more value to your business and your bottom line. Even with the shift toward online print ordering, some printing due to the quantity and/or expense will require an in-person press check. 10 Ways to Keep and Gain ClientsRealistically, it will be impossible to keep every client for any number of reasons; the marketing director you've worked with for years leaves or another design firm successfully markets your client. Of course, some scenarios are out of your control, but many are not and taking a proactive stance can do wonders. Printing With a Graphic Design FirmDesign firms have a vested interest in making your print project the best it can be, and they can be a great resource for your printing if they have the right experience or equipment. A number of businesses prefer to use their own printer, so let's look at the graphic design and printing industries and see what the best solution would be for your situation. Setting yourself ApartSetting yourself apart from the graphic design herd is a very worthwhile goal, and one that has many personal and professional rewards. It requires an honest assessment of yourself, a willingness to step outside your comfort zone, and a consistent desire to develop yourself and your business with a sense of passion and flexibility. Let's take a look closer look and map out a strategy. Increasing Sales With Strategic Menu DesignA menu is much more than a bill of fare; it is a carefully planned guide to direct the patron to your most profitable items and maximize sales. How the Creative Process WorksThe creative process in its purest form is simply a way of solving a problem. For example, a client needs to promote a new product or service to their customer base to increase sales. In one sentence we have described the problem and how we will measure the success of the solution. With the problem identified, we use it to research, gather pertinent information, analyze it, and develop the strategies to solve it. How to Choose a Graphic Design FirmSelecting a graphic design firm can be a difficult process at best. Initially, size and cost may be your top criteria, and they certainly do factor in to some degree, but several other aspects are just as important and worth noting. Understanding exactly who and how design services are offered will help you make and informed decision.
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