Derrick Daye - Articles

 

Derrick Daye, is the Managing Partner of The Blake Project, a leading brand consultancy. He helps large and small growth oriented companies design, manage and build brands that drive revenue through differentiated customer experiences. He co-authors the branding blog Branding Strategy Insider, has worked with the White House Press Corps, the National Basketball Association and Johnson & Johnson. Reach him at ddaye@theblakeproject.com or (888)

Of Auto Dealers and Icebergs

Today’s auto dealer is experiencing the business equivalent of Titanic’s grave situation. Read

By: Derrick Daye | 15/05/2007 | Marketing