Dick Chwalek - Articles

Popularity
212

Dental Marketing: Seven Sure Sailing Strategies
This dental marketing article is for dentists that want to utilize all their expertise. While a downturn seems the perfect time for lower priced services to flourish, there is a lot of room to sell higher-level dental treatments. Baby boomers still have money and are looking for value. Smile makeovers can be a great way to increase profits even as consumers are holding off on other purchases. Niche Dental marketing coaching gives dentists strategies to navigate in this environment, even thrive! Read
By: Dick Chwalek | 05/04/2008 | Marketing Tips
Popularity
80

Dental Marketing White Paper: Personalized Direct Mail
Developing a unique market presence important for any business. Personalized direct mail is not only a great way for dentists and orthodontists to standout but it also is effective in presenting the value of advanced dental treatment. Variable printing makes it possible to weave the recipient's name right into the design. This makes the consumer part of the concept rather than just a label. Consumers have many choices. Personalized postcards push dentistry higher up the priority ladder. Read
By: Dick Chwalek | 06/11/2007 | Direct Mail
Popularity
116

Dental Website Design: What is Best for My Practice?
This article develops tactics for creating websites for dental practices. It details how to compare cost versus value. Basic strategies for choosing your website design firm. Read
By: Dick Chwalek | 20/08/2007 | Marketing
Popularity
60

Top Dentist Dental Marketing Faq: What Should I Do?
This dental marketing article is focused on developing an individualized strategy for dental practices. Rather than develop a blanket approach - the dentist's goals are placed into plan and the marketing is wrapped around it. Whether they have a cosmetic dentistry focus or are more general in their dental care services, the plans maximize ROI as well as their personal goals. Most dental marketers overlay a generic plan on their dentist clients often making discounts or freebies a cornerstone. Read
By: Dick Chwalek | 15/07/2007 | Marketing