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Dick Chwalek

Dick Chwalek - Articles

 (133) Author Ranking Blue
Consultant with over 10 years experience in the dental marketing field. Helping dentists throughout the United States develop appropriate and effective marketing strategies.

    Popularity
    212
    Article Popularity - Blue

    Dental Marketing: Seven Sure Sailing Strategies

    This dental marketing article is for dentists that want to utilize all their expertise. While a downturn seems the perfect time for lower priced services to flourish, there is a lot of room to sell higher-level dental treatments. Baby boomers still have money and are looking for value. Smile makeovers can be a great way to increase profits even as consumers are holding off on other purchases. Niche Dental marketing coaching gives dentists strategies to navigate in this environment, even thrive! Read: Dental Marketing: Seven Sure Sailing Strategies Read

    By: Dick Chwalek | 05/04/2008 | Marketing Tips
    Popularity
    80
    Article Popularity - Blue

    Dental Marketing White Paper: Personalized Direct Mail

    Developing a unique market presence important for any business. Personalized direct mail is not only a great way for dentists and orthodontists to standout but it also is effective in presenting the value of advanced dental treatment. Variable printing makes it possible to weave the recipient's name right into the design. This makes the consumer part of the concept rather than just a label. Consumers have many choices. Personalized postcards push dentistry higher up the priority ladder. Read: Dental Marketing White Paper: Personalized Direct Mail Read

    By: Dick Chwalek | 06/11/2007 | Direct Mail
    Popularity
    116
    Article Popularity - Blue

    Dental Website Design: What is Best for My Practice?

    This article develops tactics for creating websites for dental practices. It details how to compare cost versus value. Basic strategies for choosing your website design firm. Read: Dental Website Design: What is Best for My Practice? Read

    By: Dick Chwalek | 20/08/2007 | Marketing
    Popularity
    60
    Article Popularity - Blue

    Top Dentist Dental Marketing Faq: What Should I Do?

    This dental marketing article is focused on developing an individualized strategy for dental practices. Rather than develop a blanket approach - the dentist's goals are placed into plan and the marketing is wrapped around it. Whether they have a cosmetic dentistry focus or are more general in their dental care services, the plans maximize ROI as well as their personal goals. Most dental marketers overlay a generic plan on their dentist clients often making discounts or freebies a cornerstone. Read: Top Dentist Dental Marketing Faq: What Should I Do? Read

    By: Dick Chwalek | 15/07/2007 | Marketing
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