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My coaching and consulting as much expertise to bear as possible for my clients and dentists and dentistry in general. Not enough consumers 'profit' from good dental health (only about 50% of us go to the dentist on regular basis), which means dentists (especially sole proprietors) struggle as well. With connective communication, both the doctor and the patient can realize more positive results.I work with strategic partners to efficiently advance my dentist-client goals. Much of my dental design such as logos and websites are effectively produced by The Peripheral Vision as well as SEO and other online strategies. Direct mail campaigns focused on cosmetic dentistry and orthodontics is managed and implemented by Express Dental Marketing - from postcards and keep in touch mailings to flyers and brochure mailers. I also work with experts in outdoor advertising, internal dental office marketing, PPC ad campaigns, phone tracking/dental vanity numbers, and on hold messaging as well as financial, practice transitions/sales, legal/health law, office leasing and office construction, and practice management consultants. Together we make long term positive results a reality for our clients.
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 Deteriorated Dental Practice & Dentist Brands > Invigorating Referrals & Refreshing New Patient NumbersImproving oral health compliance beyond the abysmal norm requires dental offices to be uniquely promoted. Effective dentistry branding is a necessary platform to get more dental patients and consumers to accept a higher level of care. This is not about exclusivity but focused on changing the value perception. Lifelike, advanced, restorative and cosmetic dentistry succinctly branded with a complementary logo and design elements, and directed, consistent marketing will transform the value dynamic. Getting to New Dental Patient Nirvana in a Negative EconomyDeveloping a successful web strategy can completely change your perspective on the economy. Start dental marketing online with a succinct purpose and connective presence. Then you will begin seeing more and more cosmetic dentistry, dental implant, smile makeovers, and Invisalign braces patients each month. Keeping Your Dental Practice Profitable in 2009When it comes to being successful during a downturn, communication is everything! Dental practices that want to thrive need to consistently present the value they offer to more consumers and keep their patients better informed as well. While building dental expertise is vital, its potential is very limited without a connective communication strategy to make it "available" and understood by others. This advertising article has strategic tips to give your dental expertise a high priority status. Dental Practice Marketing VideosDentists with video on their websites have an advantage over those with mostly text and photos. Dental patients speaking about their treatment can help more others to overcome their fears or old ideas about dentistry. Dental website marketing is moving towards videos in a big way. While having the competitive advantage is very helpful, the numbers of people who put off dental care for whatever reason is huge. Without using dental marketing like this, dentists are saying keep putting it off! Dental Marketing: Seven Sure Sailing StrategiesThis dental marketing article is for dentists that want to utilize all their expertise. While a downturn seems the perfect time for lower priced services to flourish, there is a lot of room to sell higher-level dental treatments. Baby boomers still have money and are looking for value. Smile makeovers can be a great way to increase profits even as consumers are holding off on other purchases. Niche Dental marketing coaching gives dentists strategies to navigate in this environment, even thrive! Dental Marketing White Paper: Personalized Direct MailDeveloping a unique market presence important for any business. Personalized direct mail is not only a great way for dentists and orthodontists to standout but it also is effective in presenting the value of advanced dental treatment.
Variable printing makes it possible to weave the recipient's name right into the design. This makes the consumer part of the concept rather than just a label.
Consumers have many choices. Personalized postcards push dentistry higher up the priority ladder. Dental Website Design: What is Best for My Practice?This article develops tactics for creating websites for dental practices. It details how to compare cost versus value. Basic strategies for choosing your website design firm. Top Dentist Dental Marketing Faq: What Should I Do?This dental marketing article is focused on developing an individualized strategy for dental practices. Rather than develop a blanket approach - the dentist's goals are placed into plan and the marketing is wrapped around it.
Whether they have a cosmetic dentistry focus or are more general in their dental care services, the plans maximize ROI as well as their personal goals. Most dental marketers overlay a generic plan on their dentist clients often making discounts or freebies a cornerstone.
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