Dinesh Patairya

A travel agency has to chalk out strategies to promote its products. It has to try and win over its clients rather than just sitting in the office and waiting of the clients. They have to develop their revenue and sales model.

A travel agency decides about the services it would make available to the customers. Therefore product mix is a step ahead of product design. In product mix, services designed individually are clubbed together. A travel agency has to decide the length and breadth of the product mix.

Marketing channel members provide information, promotion, selling, financing and risk taking. Intermediates increase the geographical and market coverage of tour operators. Here is a bit of information various types of intermediaries in tourism industry.

Strategy with the objective of preserving natural and man-made environment falls under the category of conservation. Efforts are made to protect natural resources and preserve various gifts of nature for coming generations. Protection of natural objects like coasts, forests, mountains, rivers, beaches, wildlife etc is the objective of this approach which prevents activities harming environment, ecological balance, unrestricted hunting etc.

For promoting national tourism assets effectively, national level approach is needed. Improving required infrastructure like transport, electricity, water, communication facilities etc needs plenty of investment and this can only be done by planning on the national level. Things have to be properly organised and controlled with national objectives.

Marketing is indispensable part of any substantive tourism enterprise. As the market is expanding, the role of marketing as a driving force in a business endeavor is also being recognized. With growing competition, organisations in tourism business have no option but to do organised and targeted marketing.

In modern times, technology has become the driving factor behind the way businesses are run. Information technology has made things look simple. Thanks to technology, plenty of data can be processed in a few seconds. People can research on the net, make their networks, and sell their product.

Goddess Kali is the resident deity of Kolkata. One of her homes in Kolkata is Thanthania Kalibari Temple, which has the goddess in the form of Siddeshwari Mata.

Colaba is a tourist hotspot of Mumbai. The region has two of the city's landmarks, the Gateway of India and the Taj Mahal Hotel.

Siddhivinayak Temple in Mumbai is a highly revered shrine of Lord Ganesha. Magnificent architecture of the temple unfailingly casts a charm on visitors.