DJERI-WAKE Nabine - Articles

Online Marketing

Internet marketing is a component of electronic commerce. Internet marketing also refered to as Online Marketing can sometimes include information management, public relations, customer service, market research, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Read

By: DJERI-WAKE Nabine | 23/10/2009 | Social Marketing

PhD Research proposal:Analysis of Chinese Trade and Foreign Direct Investment on eight African countries Economic Development

The main objective of this study is to build a basic understanding of the potential of Africa-China trade and investment relations. Using historical data covering a sample of African countries, multiple regression analyses will be performed to determine the relationship between the specific determinants and real per capita economic (GDP) growth over a twelve year period. Using the results, conclusions will be drawn about the relationship among the determinants in their effects on long-term economic growth. Read

By: DJERI-WAKE Nabine | 23/10/2009 | Economics

The New Partnership for Development: Linkages between NEPAD and WTO

Regionalism as a process in the formation of regional integration in the world economy began at the beginning of the 20th century. In its development we can distinguish three stages during which the motives, principles and tools of the integration considerably differed. Read

By: DJERI-WAKE Nabine | 03/08/2009 | Economics

Africa Economy Landscape

Steps have been taken by developed countries to alleviate Africa’s debt burden. This update looks at the economic challenges that Africa faces and prospects for future economic development on the continent. Read

By: DJERI-WAKE Nabine | 03/08/2009 | Economics

Strategic Marketing

The aim of this paper is to present Market Segmentation Strategy and the customer Relationship Management (CRM). Read

By: DJERI-WAKE Nabine | 03/08/2009 | International Marketing

The Pattern of Trade

A standard result of trade theory is that international trade limits the abuse of domestic monopoly power. Consider a monopolist in a small country, with constant or increasing marginal costs, faced by a world price too low for exporting to be profitable. Read

By: DJERI-WAKE Nabine | 03/08/2009 | Economics