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Home Page  Donald Mitchell |
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Donald Mitchell is chairman of Mitchell and Company, a strategy and financial consulting firm in Weston, MA. He is coauthor of six books including The 2,000 Percent Squared Solution.
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Reducing Your Cost of Equity Capital Gives You a Discount on Everything You BuyReduce your cost of equity capital and you can both grow faster at lower operating cost. Outsourcing Can Lower Your Costs and Improve Your EffectivenessOutsourcing can narrow your focus, make you more effective, and lower your costs. Redirect Your Cost Cutting Gains Into the Most Productive InvestmentsIt's more important to invest the benefits of cost savings well than it is to save the costs in the first place. Costs: Locate Outstanding Ideas for Greater Reductions in More PlacesThis article explains that changing business models can lead to breakthrough cost improvements. Pick Better Price Tests and Profit Greatly!Price tests can create more problems than benefits unless you evaluate potential drawbacks in advance. This article poses questions to help you check for those issues. Set Prices to Deliver Proper Strategic Management of Emerging TechnologiesPrice too high and you'll get too many competitors at lower prices. Price too low and you'll expand the market faster than you can serve it, and even more competitors will pummel you. So what's the right price? Change Prices to Make Your Offerings More Appealing in Non-price WaysHigh prices suggest higher quality and lower prices the opposite. Where are your prices sending the wrong message? Design Price Incentives for Customers to Help You Lower CostsPrices can raise profits by helping encourage customers to ask for things that are very expensive to deliver. This article looks at two examples of creating lower costs and higher profits by using this technique. Use Prices to Reduce Costs and Increase Demand for Your OfferingsLook for ways to lower costs rapidly with lower prices so that your profit and growth soar. Profit Secrets of Expanding Consumption Through Innovative PricingSometimes lower prices can deliver higher profits. This article explains what to look for to identify such an opportunity.
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