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Douglas Mackie - ArticlesConsultant specializing in Internet Marketing Strategies and Business Planning. Over 30 years of media and marketing experience.
Steps to Evaluating your Business IdeaIt is not only customers, but competitors as well, that will determine the success or failure of your new business idea. Competitive Analysis - No Company Exists in a Vacuum OnlineNo company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for success. A New Era for Search MarketingSearch Marketing involves finding the right search engine keywords to generate sales and leads. It is important to remember, the rules are constantly changing and you must act accordingly to remain strong, competitive and profitable.
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