Douglas Mackie - Articles

Popularity
50

Steps to Evaluating your Business Idea
It is not only customers, but competitors as well, that will determine the success or failure of your new business idea. Read
By: Douglas Mackie | 20/03/2007 | Strategic Planning
Popularity
50

Competitive Analysis - No Company Exists in a Vacuum Online
No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for success. Read
By: Douglas Mackie | 20/03/2007 | Strategic Planning
Popularity
50

A New Era for Search Marketing
Search Marketing involves finding the right search engine keywords to generate sales and leads. It is important to remember, the rules are constantly changing and you must act accordingly to remain strong, competitive and profitable. Read
By: Douglas Mackie | 20/03/2007 | SEO