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Dr.Amit Kumar Chatterjee - ArticlesAmit worked in blue-chip Indian and MNCs for 15 years in various capacities like
Research and Information Analysis, Market Development, MIS, R&D Information Systems etc. before starting his e-commerce venture in 1997. You can find more articles of Amit on e-commerce and export import trade over Internet her. Identifying Products For ExportSelecting Right Products for a Given Target Market Often Decides the Success or Failure of Marketing Drive. Successful Companies Place Great Emphasis on Analyzing Consumer Choice and Trend of Target Market and Select Products Having Good Demand. the Article Analyzes Key Factors to be Considered for Selecting Products for a Given Overseas Market. Sourcing Guide For Developing Export ProductsDeveloping Export Strategy is Vital for Success of Any Export Venture. the Article Shows a Checklist That Any Aspiring Exporter Should Use While Developing Basket of Products for Overseas Market 6 Tips On How To Get Customer Attention In E-Mail MarketingBillions of E-mails Criss-cross the Internet Everyday, Nearly Clogging Inbox of Business Users. in Such Competitive Situation - Your E-mail Must Stand Out and be Able to Grab Customer's Attention. the Article Discusses Simple Steps Can Make Your E-mails More Likely to be Read by Customers. Banner Advertisement ExplainedBanner Advertisement Can be an Effective Marketing Tool in Internet if Used the Right Way. Before Using This Tool, Its Important to Understand Various Metrics Associated With Banner Advertisement and Ways of Assessing Its Impact. the Article Explains Basics of Banner Advertisement, Common Mistakes in Banner Advertisement Campaigns and a Checklist for Banner Designers. Trade Fairs - Are They Still Relevant For Export MarketingTrade Fair, One of the Most Reliable and Popular Export Marketing Tools of Pre-internet Days Remains as Much Relevant and Popular Today. the Article Explores Reason for Such Popularity and How Best to Use it for Export Marketing. Role of Web-site in Export MarketingWebsite is an essential resource for all exporters who want to use Internet for selling abroad. Its also inexpensive, flexible and far more convenient compared to traditional promotional materials. The article explains why its essential as well as economic for every exporter to invest in professional web-presence early on. Frauds in Import Export Business - Time to Exercise More CautionGlobal meltdown and consequent downfall in international trade has brought some amount of desperation in the
market. Fraudsters active in Internet may exploit this desperation to target traders with seemingly lucrative
offers. Exporters and importers need to exercise more caution as any fraud deal may destroy an existing business in this uncertain time. The article documents several frauds doing rounds in Internet and warns about certain
proposals and regions notorious for frauds. Exporting to Overseas Retailers - are You Ready ?Internet has ushered in major changes in traditional supply chain by bringing producer and consumer closer - pushing out middlemen. Instead of channelizing your export effort through buying agents and wholesalers - exporters
should now concentrate on contacting retailers directly. This article discusses what it takes to be successful in marketing your products to overseas retailers. Retail Chains and Future of Business to Business (b2b) Trade in IndiaOrganized retail is a new phenomenon in India. Started around 2000 - it has already captured imagination of a new
consumer class with high disposable income. India's retail revolution opens excellent prospect for small and medium enterprises (SME) who can find an alternate source for supplying their low-cost quality products. The article
explains various channels for business to business segment of retail chains and how SME players can make the best
use of it. Trade Leads - How to Use Them ProfitablyTrade leads are very important source of
new business. An understanding of who posts trade leads, why
and how to use these profitably is extremely important for
any business. This article contains an objective assessment
of trade leads and tips on how to make their best use.
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