Dr.K.Krishnakumar - Articles

CRM in Education

CRM should be considered as an enterprise strategy aimed at maximizing the degree of satisfaction customers have with the provided service. This paper focuses on CRM in education. Read

By: Dr.K.Krishnakumar | 13/07/2009 | College & University

Customer Based Brand Equity – A Pragmatic Approach

In recent years customer-based brand equity (CBBE) has garnered considerable attention in both academic and non-academic researches. Developing further insights into the measurement of consumer based brand equity is important in the face of prominence of branding. Hence the aim of this paper is to identify various elements and parameters for identifying the value, that is customer based brand equity. Read

By: Dr.K.Krishnakumar | 16/04/2009 | Marketing