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From a very small fish to becoming the big one and then the biggest among all. This is how few brands have changed with time e-g: Levis Microsoft and many other "The Big Fish" The financial success of such brands have been depending on combined efforts of their financial strategies and their marketing efforts. One thing that's been common among all there brands is a high degree of Brand loyalty. They have managed to capture the share of heart and in turn share of customer's wallet.

YOU are staring at death for the first time in your life. In the midst of an important meeting you feel a numbing pain in your chest. In no time you have realized that years of smoking, eating junk foods coupled with high stress levels and the lack of daily exercise have at last taken its toll. You are rushed to the nearby hospital's ICU. Doctors recommend a bypass surgery. Operation successful. Next day when you wake up and as you thank everybody who helped save you from the clutches of death,

There are five straightforward findings that I see as a kind of litmus test for the potential entrepreneur. By posting these questions to your self – and answering them with complete honesty- you can help yourself begin to understand of you have what it takes to be an entrepreneur .

A Few years ago almost any one could have been an entrepreneur; all you needed was a hot –or even lukewarm idea. Billions of dollars went into ventures hatched by fresh-faced youngsters with, at most, a couple of years of experience at pricey consultancies or high-tech companies under their belts.

These 13 competencies are going to lead you to the top of all. The 13 Competencies includes Drive for Results, Service Orientation, Quality Orientation, Planning & Organizing, Analysis & Problem Solving, Entrepreneurial Orientation, Risk Management, Relationship Management, Adaptability & Change Management, Team Leadership, People Development, Visionary & Strategic Thinking and Values & Ethics.

“Ah ! The rules apply to only big brands. I am a small business. These rules don’t apply to me.” If you are sitting and thinking that rules of branding do not apply to you as a small business I suggest you radically alter the view. Trust me its not going to do any good to your brand. Branding rules do apply to you or any other business as it is dependent very much on understanding and application of these rules.

Gone are the days when producers were regarded as king of the market, who would decide the product features, the size the color the feel, etc. Those were the times when customers were willing to buy what ever was available because there were no alternatives available. This was time when producers used to smile - the producers era.

An advertising agency may be a full-service agency or part-service agency. Each has a different outlook and advertising activities. The selection of advertising agencies depends on whether one wants a full-service agency or a part-time agency. The selection is also made on the basis of compatibility of the agency team, agency stability, services, credibility and the agency’s problem solving approach.

Planning and buying are two parts of a single operation: spending effectively the advertiser’s money. The two cannot in practiced be separate. The former is the strategy formulation while the later talks about the implementation of the plan. The two jobs are often done by different people, though planner-buyer is also found.

There are many strategies that help a brand grow rapidly which in turn gives it a unique identity in the market place. This article focuses on such brand building strategies in detail.