Duncan Macleod - Articles

 

Duncan Macleod is the online journalist behind Duncan's TV Ad Land, a web log featuring television, print, political and interactive campaigns. Duncan is a consultant and educator living in Australia. In his spare time he continues his research into the connections between generational change, popular culture and emerging expressions of faith. You may also find articles by Duncan at the TalentZoo.com website under Ads Without Borders.

International Long Tails

I’ve been hunting down online TV advertisements since September 2003. Duncan’s TV Ad Land was initially a response to requests for copies of the viral advertisements that were being used in my work on generational change and popular culture. Starting as a rank outsider I ventured my way into the world of advertising, discovering how to write the credits for creative agencies, film and post production companies, sound and music, and media placement. Read

By: Duncan Macleod | 23/09/2008 | Multimedia

Green With Responsibility

It's often said these days that green is the new black. Whether it is human action or not that is to blame for global warming, we're seeing evidence that the ways in which we produce and consume have an impact on the environment. So what is the role of the creative industry in shaping the emerging consensus on our responsibility for the Earth? What happens when creatives, activists, businesses, the press and governments work together? Read

By: Duncan Macleod | 23/09/2008 | Multimedia

Preparing for the Olympics: Patriotism Vs. Activism

Walking through the city of Melbourne, Australia, this last weekend I came across a massive rally in which 2000 Chinese protesters called for an end to violence in Tibet, and for an end to media distortion. Red banners had the words, "Tibet was, is and always will be part of China" emblazoned in yellow print. What caught my eye was the couple who carried billboards saying "Respect Truth" and "Respect China". See my article with photos at Chinese Protest over Tibet. Read

By: Duncan Macleod | 22/09/2008 | Multimedia

Pangea Day Crossing Borders

It’s a strange coincidence that in the same month the world’s attention is riveted on the dilemmas posed by natural disasters in Burma and China, a short film festival hosted in five continents focuses on addressing the borders that separate people from one another. Read

By: Duncan Macleod | 22/09/2008 | Multimedia