Free Online Articles Directory
Home Page  Ed Smith |
|||||
 |
Ed Smith - ArticlesProfessional in document management industry for 15 years. Now pursuing journalistic and consulting endeavors helping those who require assistance with their organisational document management strategy.
Marketing Communications Professionals - Customer Communications Technology Brings a New Paradigm in Marketing AgilityMarketing Communications professionals should develop a vision for enterprise marketing communications before rushing into inviting Customer Communications Management Suppliers to demonstrate how their products could help your company.
A new vision has to be developed because marketing communications professionals now have a completely new way of working.
Gone are the days where a companies direct mail and transactional mail need to be separated and handled by different company functions. The Value of Electronic Statement PresentmentElectronic Statement Presentment has been around for a number of years now and many companies have employed Electronic Statement Presentment technology with success.
For some consumers, the provision of statements electronically is highly desirable. It means that they can manage their financial relationship with your company easily whether in a hotel the other side of the world at home. The Evolution of Document CompositionDocument composition software has been evolving since the 1970's. Originally document creation or composition software was essentially a piece of code that sat upon a mainframe and attached to transactional business applications on the mainframe. Gartner Release New Enterprise Content Management (ecm) QuadrantIn September, Gartner released its Magic Quadrant for Enterprise Content Management (ECM) vendors. Similarly, in March this year, Forrester Research communicated regarding the convergence of Enterprise Content Management and Customer Communications Management technologies with Forrester claiming that convergence between ECM and Customer Communications Management (CCM) will occur by 2010. Improving Email Click Through Rates, Customer Communications ManagementMarketing communications and email communications professionals seeking to improve their click through rates should take a look at the latest research from Forrester Research. Customer Communications Management - Sap, Oracle, Siebel and Enterprise Content Management IntegrationWhen implenting an advanced Customer Communications Management technology infrastructure in an ERP or CRM environment, it is important to consider your vendors connectivity. Customer Mail Communications are a Major Business OpportunityDiscussion the hidden benefits in a companies customer mail. Some simple tips on how good use of document management technology can result in some surprising business and powerful business benefits.
|
 |
|||
|
Article Categories
|
|
||||
|
|
|||||
