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edmond hennessy

edmond hennessy - Articles

 (156) Author Ranking Blue
Edmond Hennessy has worked, with Client Companies for two plus decades and been responsible for generating $500-$750 Million Revenue, based on the application of his unique Marketing approaches and techniques. The genesis of Mr. Hennessy’s experience and expertise was grounded in the High-Tech Industry, which focused on sophisticated, added-value products and services in a range of Target Market Segments. Mr. Hennessy also served in Executive Management roles driving Worldwide Sales & Marketing organizations, building effective Partner/Channel Networks, solidifying Major Account and Key Strategic Alliances and Innovating Marketing approaches to support Major Product Launches/Roll-Outs, Competitive Attack Campaigns and New Market Development efforts. It is this combined Industry experience that provided Mr. Hennessy the insights and expertise that was so necessary to spawn his breakthrough techniques and fuel the Market Warfare book. Mr. Hennessy is a recognized Expert in his field, well-published in Industry circles and sought after by Industry associations to comment on trends and consult with major companies. His educational background corresponds with his professional pursuits, which includes a B.S. Marketing, Graduate School attendance and outstanding performance in his chosen discipline. His motivation, as he explains, to write the Market Warfare book was twofold; it was an “itch” that he could not ignore and he was driven to extend the value of his works to Industry Associates. Mr. Hennessy has literally trained and developed thousands of professionals that carry his unique approaches to the Marketplace every single day. With the Battle Cry of Market Warfare, he indicates that this is not an idle chant, but a way of life.

    Tic, Tac, Toe - A Child's Game or Deadly Business Tactic?

    Is it possible that harmless child's games can be directed to business to drive competitors to their knees and dominate a market niche? Take a look at this impactive article that shows those courageous business warriors that drive small-to-medium sized businesses to success, in spite of the odds, how to do it. A must-read, considering what we are all coping with in this financial meltdown and tough market economy. Read: Tic, Tac, Toe - A Child's Game or Deadly Business Tactic? Read

    By: edmond hennessy | 06/06/2009 | Marketing

    Hot Early-Stage Reviews For Market Warfare Book

    Worldwide reader commentaries confirm value of Market Warfare book. Key Industry sources, Business Owners and Marketing and Sales Pros benefit from this breakthrough material. Given the dynamics of this tough Market Economy, the Market Warfare book could not have come at a better time. A must-read that will deliver tangible results and put your firm at the top of the game. Remember: Anything goes and It's Warfare out there in the Market Jungle! Read: Hot Early-Stage Reviews For Market Warfare Book Read

    By: edmond hennessy | 09/02/2009 | Press Releases

    The Competitive Hammer - Playing the Media Smartly

    A practical, hands-on approach to using the Media to breed confidence and put the spotlight on your firm's capabilities, while leaving your competition stunned and fragmented. This article fuels every Business Owner's dream - taking control of the Game! Read: The Competitive Hammer - Playing the Media Smartly Read

    By: edmond hennessy | 26/11/2008 | Marketing Tips

    Market Warfare Book Highlighted on Winner's Circle Series

    A key interview with author Ed Hawkeye Hennessy for his Market Warfare: Leadership & Domination Over Competitors book hosted by the distinguished "Winner's Circle Series." Interviewer Dr. Speedselling - John Paul Mendocha - puts Hennessy through the paces. The Winner's Circle selected the Market Warfare book, as an outstanding Marketing work for 2008. Read: Market Warfare Book Highlighted on Winner's Circle Series Read

    By: edmond hennessy | 09/10/2008 | Leadership

    Pmg Announces Launch of Market Warfare Book

    A must-read for the courageous Warriors that drive small-to medium sized businesses. A Marketing Cookbook that provides real-world, breakthrough techniques that generate new sources of business, wreak havoc on competition and drive performance of Sales/Distribution Networks to new heights. Anything goes -and It's Warfare in today's Market Jungle! Read: Pmg Announces Launch of Market Warfare Book Read

    By: edmond hennessy | 15/07/2008 | Sales

    Disruptive Marketing - a Matter of Survival

    A must-read for Entrepreneurs and small-to-medium sized Business Owners that put their neck on the line and drive to beat the odds. A "How To" guide that provides a success formula for applying Disruptive Marketing to your firm. If your firm is not generating the expected results, you may need a dose of Disruptive Marketing to get back on-track. Read: Disruptive Marketing - a Matter of Survival Read

    By: edmond hennessy | 21/04/2008 | Marketing

    Add Water - Instant Success: How an Unknown Company Made Big Waves

    A must-read for Entrepreneurs and Business Owners that can benefit from the experience of a small company that had the appetite to make it to the Big League. A formula for success for those firms that have the breakthrough product or service - but lack the Go-To Market experience. Read: Add Water - Instant Success: How an Unknown Company Made Big Waves Read

    By: edmond hennessy | 02/04/2008 | Marketing

    Target Action Planning - the Missing Link Between Strategy and Tactics

    Everything needed to translate your firm's Strategies into hard-hitting tactics that generate tangible results. A proven goal-and-priority setting system that breeds accountability and revitalizes focus and purpose in your organization. Includes a proven and mature methodolgy/approach, framework, implementation plan and action plan examples. A must-read for Leaders, Executive Managers, Department Heads and heads-up players that have been seeking the "Bridge" to implementation. Read: Target Action Planning - the Missing Link Between Strategy and Tactics Read

    By: edmond hennessy | 19/02/2008 | Management

    Product Launch Campaigns - the Lifeblood of the Business

    Everything needed to launch a successful new product introduction and roll-out campaign. Includes a proven and mature launch methodology/approach, framework, implementation plan, techniques and tools to generate tangible results. A must-read for marketing executives, product managers, sales professionals and hard-driving entrepreneurial warriors. Read: Product Launch Campaigns - the Lifeblood of the Business Read

    By: edmond hennessy | 19/02/2008 | Marketing Tips

    Competitive Replacement Program - an Untapped Golden Nugget

    Everything needed to wreak havoc and attack the competitors' installed base to create new sources of sustainable business for your firm. Includes an innovative and proven methodology/approach, framework, implementation plan, techniques and tools needed to wage war and dominate the competition. A must-read for scrappy entrepreneurs, marketing executives, sales professionals and forward-thinking make-it-happen players that want to turn the tide on competition. Read: Competitive Replacement Program - an Untapped Golden Nugget Read

    By: edmond hennessy | 19/02/2008 | Marketing Tips
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