Ela Gaur - Articles

 

Ela Gaur, Corporate Communication and Business Development Professional with interest in Business, Economics and other Management Related Topics and IT specially tips and tricks to optimize the Designed Website. As a Hobbyist, writing and reading short article in the area of interest.

New Cost effective modes of Advertising and Promotions

To incorporate and stay competitive the organization chooses a mix of Promotion methods to enhance marketing capabilities. Apportioning of budgets into various modes depends Read

By: Ela Gaur | 05/12/2009 | Advertising

SMS Marketing Effectiveness as Marketing Tool

Growth of mobile leading way to SMS as a potential and successful tool for business Promotion and growth. Read

By: Ela Gaur | 19/11/2009 | Advertising

Globalization pro and cons

The extent of meanings attached to Globalization have rather growing over time as the political,and business environment world over have change and Presently economics and businesses considering the world as "a Global Village" Globalization of the markets suggests that national markets merge into one single marketplace. In the long run the competitive and quality what wins the business. Geographic boundaries relevance neglected in present time. Read

By: Ela Gaur | 26/09/2009 | International Marketing

Innovation for Success

The present highly competittive world to sustain be successful " Adopting to Change and innovate is the key mantra". The statement is rather easy to said then adopted. For most SME's and entry level strugglying first level businesses / family businesses , it appears the proposed bail out for them is dead, at least for today, as the resourses and other laking ability does not pave way to innovate. Also the process of innovation adoption is also not easy as communicated and emphasized. No matt Read

By: Ela Gaur | 23/12/2008 | Business

Marketing Strategy During Recession

The effective and affordable marketing ideas that will help you win sales during a recession and present business scenario of cut throat competition exist is to follow the existing clients by Cross selling or upselling them. Read

By: Ela Gaur | 15/12/2008 | Business

Clutter Effecting Branding Process

Power of strong distribution channel and retailers versus brand and its importance in the present times have changed with time. Strong retail chain have more power and focus on development of the Private labels rather than keeping variety of brands in each category. Read

By: Ela Gaur | 08/12/2008 | Branding

Changing Phase of Businesses

Chane in universal and bound to occur only the pace of the change can vary and its degree. Its ultimate and occur in-spite the same can not be vizualized due to the pace or ignored. Read

By: Ela Gaur | 02/12/2008 | Business

Impact of Global Recession on Indian Market

The recession in the US market have created its adverse impact on the Global market and business scenario. Every one is being impacted by the same but the degree of the impact might vary. Read

By: Ela Gaur | 24/11/2008 | International Business

Flexible World Class Learning: E-learning:

E-learning platform provide opportunity to learn and upgrade one self with time flexibility in virtual learning environment. Also the online program growth initiator is technology up gradation which have changed the entire face by changing virtual learning environment similar to that of the actual classroom. Read

By: Ela Gaur | 27/04/2008 | Education

War of Brands

The competitive environment have resulted in the growth and importance for the development to the successful brands. " Now corporate focus is on building strong brand" Read

By: Ela Gaur | 14/10/2007 | Advertising