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Elizabeth Gordon - ArticlesElizabeth Gordon is Founder and CEO of Flourishing Business®, a management consulting firm for entrepreneurs, specializing in working with high growth startups that want to augment their internal expertise with that of seasoned business advisors, who can help with strategy and execution. Elizabeth Gordon spent 10 years providing management consulting to Fortune 500 and large privately held companies prior to leaving in 2005 to start her own business advisory firm, Flourishing Business®.
She currently serves on the Board of Directors of the American Association of University Women (AAUW) Atlanta. Gordon also served on the Board of Directors of the National Association of Women Business Owners (NAWBO) Atlanta and is still an active member. She is a founder and acting President of the Georgia State Marketing Alumni Society and a co-host of The Publicity Show on Radio X. For more information, visit www.flourishingbusiness.com or www.chicentrepreneur.com. Elizabeth is a Magna Cum Laude graduate of Wake Forest University, where she earned a BS in Business with a concentration in Finance and a minor in Economics. She received her master’s degree in Marketing from Georgia State University. Riding the Emotional Rollercoaster of EntrepreneurshipWhether you’re just starting out or you’ve already established a business of your own, here are some things to keep in mind on your ride... Just Say No to InterruptionsHere are three easy ways to make sure you set aside interruption-free time everyday... The Who Why and How of NetworkingHere are three tips to make networking work for you... 7 Things you Need to Know About Web MarketingHere are 7 things you need to know about web marketing that can improve the functionality and attractiveness of your website, so people can see just how great your business is. Get Hip to the Business Trends of TodayMake your product look cool, your service sound cool and your customer experience be cool. Direct Mail That Directs Action: Get your Marketing Mailer OpenedDirect mail is a lead generation tool that can be very effective in filling your sales funnel. How can you get your marketing piece visibility and sales? Here are 5 tips for doing just that: Getting Good People to Do Great ThingsA successful business owner finds the right people and then instills a passion for achieving the business’ goals into those people. You too can find these people and empower them to do great things using these tips: Stop the Bleeding: When Things Start to Go WrongThe best thing you can do when a problem is detected in the office is to uncover the cause not just identify the symptoms. Positively ChicEveryone can tell when an energetic, positive, confidant person steps into a room. This persona comes more naturally to some, but can certainly be attained by others. Here are four ways that you can be a Chic Entrepreneur and up your positive quotient: Stick Out Like a Green ThumbOf all the business trends in the market today, the recognition of the value of being environmentally conscious and eco-friendly is one that I am most excited about. As a business owner you have the power to not only add value to customers but also to make the world a better place. What better way to differentiate your business than by joining the fight against waste and pollution and actively working to preserve our natural resources?
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