Elizabeth Miranda
VP of Franchise Development for
WSI Corporate
and
"Founder of ExpertsOnline"
Recent Activity
Many people these days want to know about recession-proof businesses. And who can blame them? While it’s true that the global financial situation is alarming there is also as great deal of scare-mongering going on which, if taken too much to heart, would have even the bravest of entrepreneurs hiding under a blanket and not investing in anything at all. Don’t Panic – Make Informed Decisions Recession, like any major situation, inspires some extreme reactions, but the truth is,
It sounds incongruous doesn’t it, but the recession really can be the best time to start a business. But not just any business. Businesses require investment so in financially turbulent times it pays to be cautious not only about what you invest in but also how much of your hard-earned or hard-borrowed and yet to be paid back cash you plough into a new concern. So we’re looking for a good business for a modest investment. But let’s not mistake modest for cheap.
The Internet is growing despite (or maybe even because of) the economy drop. Worldwide rates of inflation are sky high and rising and everyone is very conscious of the need to cut costs – this applies to consumers and business owners alike. Quite understandably, people are more careful about looking after their money.
There was a time, particularly during its advent, when people were fuelled with fear about the Internet, seeing it as a dangerous and ungovernable place. While there will always be certain areas of cyberspace that are best avoided, this applies also to the real world, and the Internet in general is as safe a place as any to do business and to buy and sell. If it weren’t then phenomenally successful sites like Ebay and Amazon would never have reached the heights they have.
The Internet is growing despite (or maybe even because of) the economy drop. Worldwide rates of inflation are sky high and rising and everyone is very conscious of the need to cut costs – this applies to consumers and business owners alike. Quite understandably people are more careful about looking after their money. For a great many of us luxury goods and services are being abandoned and we’re only spending what we need to on life’s necessities.
In high times and low times franchising has proven to be successful, and as we face a time of recession, looking at business options that have a safety valve built in is important for many of us. There are those who'll simply opt to lie low in times of financial uncertainty, while others, aware that the show must go on, are on a quest to find recession-proof businesses that represent a safe investment and offer assured success.
They say there’s a certain brutality in the land of business. It’s every man for himself, right? It’s a dog eat dog world. We’ve all heard the expressions. And lame though they seem for being so clichéd, there’s an element of truth to them all. But it isn’t just in terms of commercial competitors that there springs up this ferocity of attitude. There’s actually still a fair amount of rather misguided attitude towards the two main sectors of the franchising industry.
Right now, with the world economy in a state of flux, people are looking for safe business options and investments. In addition, many who have been made redundant from their regular jobs due to cut backs or are looking for work find it increasingly hard to find jobs that are recession proof. Not only that, as more and more people look to change their career path, they’re looking for ‘foolproof’ businesses. But that’s a strange term, foolproof,
A white collar franchise or business opportunity is one which allows the franchisee to work in an environment or industry that previously they may have thought required more extensive training. White collar usually refers to executive or management positions. In times past franchise business was seen as synonymous with blue collar workers. The term originates mostly from the working classes and the sort of work they did: more commonly manual or manufacturing jobs,
It might seem an outmoded viewpoint, when we think of a family business we perhaps have images of cottage industries and a Waltons style group of people running it. But, there are other ways in which family can feature in our working lives and many modern day industries that lend themselves to being family concerns. A lot of restaurants are family run concerns and the importance of having family support and a ready-made workforce are not be overlooked.

