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Higher sales conversion rates and higher-value customers result in higher ROI, making it clear that lead quality counts. This survey shows that quantity is also important, but it does not necessarily improve ROI…

It’s often a challenge to produce relevant and focused content that will keep your regular eNewsletter readers interested. This How2Guide outlines 10 Top Tips for content management and 20 Top Tips for specific content ideas to maintain your readers’ attention.

The economic climate is incredibly tough right now, but the good news is that companies are starting to benefit from more efficient and cost-effective strategies like Inbound Marketing.

As I have finally got round to publishing our own business blog called “118 Lead Gen”, I thought it would make sense to share with you the creative brief that we developed for ourselves and our clients.

With today’s economic uncertainties, it can be hard to justify marketing expenditure. Find out how to educate your directors about the need to invest in eMail marketing to realise your company’s full business potential. This How to Guide sets out the “What your directors should know about eMail Marketing”. While many of these points may seem obvious, remember that your directors don’t spend all day reading about the latest developments in eMail marketing.

Trying to develop an eMail Newsletter campaign without a thorough understanding of Best Practice results in unproductive guesswork. In this How to Guide, you will discover the Top 10 rules for improving your eMail Newsletter design…

As the market slowdown begins to become a reality for more and more businesses, many technology companies are wondering just how deep this recession will become before it finally reveals its true nature.