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Eric Graham is the CEO of several successful online companies.
Internationally recognized as a top authority on eCommerce,
Website Conversion & Internet Marketing, he's an in-demand
speaker & consultant.
Get expert tips, advice, news and commentary on improving
conversion rates, split testing, web usability, copywriting,
internet marketing and more. Just visit Eric's popular Blog:
http://www.conversiondoctor.com/conversion-blog/
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 Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!As ¡°anyone with a pulse and a wallet.¡± (Not always in
that order.)
You read their sales copy and it's the same old, walking on
eggshells ¡°corporate. Long Copy vs. Short Copy... If You're Still Debating This, You're Missing The Point!People have been arguing for or against the
practice.
As a copywriter and conversion specialist, convincing my clients
to test longer copy on their websites is often.
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