Erin Ferree
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Erin Ferree, Brand Planning Mentor and Design Genius, has worked with over 450 small businesses to create pretty and effective brands. Her brands that show who they really are, attract their ideal clients and make them unforgettable. By creating brands that combine the business’s vision and brand plan to design powerful brands that pay off – with real revenue results.
Her clients say that she’s able to help them get really organized and clear in their thinking about their businesses, create brands that make them say, “wow, that’s us”, that her designs have helped them seal big deals quickly, and that she produces work that their clients love.
In her 14 years in the design industry, she’s created company images for small businesses all over the world. Her award-winning design work and her writing on design have been published in over 30 books and periodicals, including The Big Book of Logos, Trademarks USA and American Corporate ID. She has a degree in Applied Art and Design from Cal Poly, San Luis Obispo.
Erin also paints, cooks and plays tug-of-war with her dog Stanley in San Luis Obispo, California.
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The first step in creating a brand that converts is to get clear. Without clarity, your brand is going to be confusing and too complex for your ideal clients to really understand what you offer. And, without clarity, your marketing and promotion – and, even just telling other people what you do - will be way too hard.
If you confuse your clients or yourself when you try to answer the question, "What do you do?", then you'll have a harder time getting clients, doing your marketing and making money. Figure out what kind of Confused Brand you are today and start getting clear now!
Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with its appropriateness for your business's brand. You should make your choices based on the colors that will best perform the color palette's jobs.
You've just launched your website, marking the end of a huge effort and the beginning of a whole new way of doing business. Now, all you have to do is sit back and wait for visitors to flood in, right? But, people have to know your site's there in order to visit. So you go over to Google and search on your field to find your business. You don't see anything on the first few pages.
Many entrepreneurs think that the font for their business name is like a trophy wife
It may not seem like the story of Little Red Riding Hood has much of a parallel to your business's brand. But, a good brand can be a lot like a story. Instead of being a story of a little girl going on a journey, and overcoming different challenges, the brand is the story of how you take your customer from just learning about your business to becoming a customer.
Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.
When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where?
Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day
Just like the sidekicks help out a superhero, your Visual Vocabulary together with your logo helps put the kapow into your brand identity. These Visual Vocabulary "sidekicks" are the graphics, font styles, colors, and layouts you use in your materials, and even the type of paper you print your materials on. One of the best features of a Visual Vocabulary is its flexibility.
