Eve B. Rose - Articles

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Eve B. Rose, ABC, CIMA® is president of Rose Communications, Inc. She is a writer and editor who works with financial services companies, both large and small, as well as financial advisory practices. In addition to promotional materials, she writes white papers, newsletter articles, market commentaries, and letters – among other things. Click here to see samples of Eve's award-winning work. For more information, visit www.everose.com or contact Eve at info@everose.com.

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7 Tips for Writing Effective White Papers
Eve B. Rose, ABC, CIMA® is a writer and editor with more than 25 years of experience in marketing and organizational communications. In addition to marketing brochures and other collateral, she writes white papers, shareholder reports commentaries, newsletter and magazine articles, and management communications – among other things. To learn more about Eve’s services, visit www.everose.com or contact Eve at info@everose.com Read
By: Eve B. Rose | 25/01/2008 | Article Writing
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53

Practice Management: the Loyalty Equation
A client-centric approach inspires loyalty. When financial advisors build a business model that supports their clients’ needs, they spend less time scrambling to keep clients or replace those they have lost. Eve B. Rose discusses seven best practices to help them win the loyalty of their best clients. Read
By: Eve B. Rose | 29/11/2007 | Finance
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53

8 Reasons Why Marketing Brochures Fail
Most marketing brochures are little more than long-winded business cards – a fancy “leave-behind” or a mass mailer that ends up in a file drawer or in the trash. Eve B. Rose says most make 8 critical mistakes, all of which can easily be avoided. Read
By: Eve B. Rose | 24/09/2007 | Finance
Popularity
50

How Good are you at Tooting your Own Horn? Six Secrets to Writing a Distinctive Brochure
If financial advisors want to attract more clients and get in front of more qualified prospects, they must tell a story that distinguishes themselves from their competitors. Eve B. Rose explains that to be effective, a brochure must answer six basic questions. Read
By: Eve B. Rose | 24/09/2007 | Finance