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Eve Jackson - ArticlesEve Jackson owns and operates Details Small Business Solutions, a company dedicated to helping small business do big business with communication and image consulting. Details SBS writes small business business plans and designs corporate identity packages, press kits and websites. And, we write all the copy for press kits, websites and direct mail sales letters. www.DetailsSBS.com info@DetailsSBS.com The Magic of Business ReferralsFind out how business referral systems can boost your sales in this short article. If You Believe Everyone is Your Target Market, You Really Target No OneThere's an old marketing saying that goes like this "Target everyone and you target no one". Nothing is truer. How can you develop effective marketing strategies and tools without knowing who you're talking to? Will People Really Read Your Small Business Web Site?Would it surprise you to know that most web site users won't really read your web site? Jakob Nielsen and John Morkes found in a 1997 study that 79% will scan your web site, and only 16% read it word for word. So how do you get people to read your small business web site? Can Your Small Business Afford Not to have a Web Site?I've been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, I'm going to discuss my "opinion" on one reason why, even if your How to Create Your Own Small Business Press KitPress kits aren't just for the press. They're marketing material you can give to everyone. But what's in a press kit? Read this short article to find out. Does My Small Business Really Need a Press Kit?Most small business owners don't give a press kit a second thought, usually because they believe a press kit is just for the press. In my opinion, the term "press kit" is misleading because press kits aren't just what the name implies Thinking of Starting a Small Business?Many people dream of starting their own small business, but few actually do it. What characteristics do successful entrepreneurs have in common? Small Business Structure- the Canadian WayI was approached by a client the other day who was looking for a partner so he could bid on bigger contracts, and he wanted to know how to do that. I thought he'd have to form a partnership, but research showed me I was wrong. Why Your Small Business Needs a Corporate Identity PackageMany small business owners think corporate identity packages are just for big corporations, not their small business. But, they may be missing out on an important component for their small business success. Find out how in this short article.
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