Everard McBain - Articles

 

Behind the name GemGfx.
GemGfx is a quality driven, customer service oriented, design and development firm. We exists primarily to fully maximize and utilize the design and development process to provide the customer with practical solutions to their visual communication and development needs at the most competitive cost.

We guarantee, and will never compromise on, originality, high quality, and professional designs. These are elements that will ensure the success of each project we are given the opportunity to manage.

History of GemGfx
GemGfx was founded in 2004 by the CEO Everard Mc Bain Jr. Then called Gemini Graphics, primarily dealing with print media. In 2005, realizing that GemGfx needed to present itself as a viable option to the customer, the portfolio was expanded to incorporate Design as a whole and also Web Development.

The name was then changed to its current GemGfx to reflect the total package that the company offers to its customers. GemGfx lives by and holds fast to it\\\'s tag line\\\"Limitless Imagination, Practical Solution\\\".Customers do not need to sacrifice quality for function and vice versa. We find solutions to fluid mergers of the two. We find a complimentary merging point of the Design and Development Process. We believe in Quality of Design and Professional Customer Service. For a well executed design as well as a satisfied customer is the best advertisement one can have.

Philosophy
GemGfx\\\'s philosophyand approach to design is captured in it\\\'s tag line\\\"Limitless Imagination, Practical Solution\\\". In times past it was believed that the fields of design and developmentwere two diametrically apposed entities. Design meant no limits existed apart from your own imagination. Developmentmeant practicality in terms of use and function. Both elements existed but were destined to exist apartfrom each other.

GemGfx operates under the assumptionthat both elements can work in harmony, complimenting each other. One can have a high quality design with a practical application of that design. This is the core of GemGfx\\\'s brand strategy. We designbrands that show high quality and professionalism in the design aspect, while at the same time, ensuring that it provides a practical solution to a need.

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Corporate Social Responsibility for the Freelancer with the use of Non Profit Organizations
Wikipedia says: "the practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. " Read
By: Everard McBain | 30/06/2009 | Graphic Design

Succeeding As An Outsource Designer In A Cluttered Marketplace
The globalization of the design industry has brought into play a dynamic that has changed the face of the marketplace. Now there are many “design firms” offering a wide range of services at extremely competitive prices making it harder and harder for the qualified designer to justify his prices or make a decent living from his trade. Read
By: Everard McBain | 13/06/2009 | Graphic Design