Farhad Divecha - Articles

 (101)

Farhad Divecha, With over 7 years experience marketing products and services online and offline, Farhad Divecha founded AccuraCast, London's leading search engine marketing agency. Under his leadership, AccuraCast has grown to be one of the top 25 search engine marketing agencies in the UK, as rated by The NMA 2006 Marketing Services Guide. His marketing portfolio includes product managing multi-million-selling 3Com PC Cards and the OfficeConnect PC Card brand, and building a significant online presence for over 30 companies in the UK alone.

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Popularity
50

Pay Per Click Management
Pay per click management services make the difference between profit and loss. Increase traffic, reduce cost per click and boost return on PPC campaigns. Read
By: Farhad Divecha | 30/10/2006 | SEO
Popularity
50

Yahoo! Sponsored Results Now in Shortened Format
From Feb 8th sponsored results on Yahoo! will be streamlined to make them easier for customers to read. We have news of a Gogle testing new ad formats too. Read
By: Farhad Divecha | 21/09/2006 | Internet
Popularity
53

Google + Pay Per Click Management Agencies
Google acknowledges the benefits of Pay Per Click management agencies for advertisers. Changes in Google's interaction with PPC advertising agencies indicate that the search engine recognizes the importance of one of its largest sales channels. Read
By: Farhad Divecha | 14/09/2006 | SEO
Popularity
52

Search Engine Optimisation With European Languages
Article discussing how companies can effectively target non-english-speaking audiences online. Focus on optimising with accented or non-accented characters and how user settings affect order of results on the search engines. Read
By: Farhad Divecha | 08/09/2006 | SEO
Popularity
50

Rethinking Why you Built your Website
If your web site does not convert visitors into customers effectively, it may be time to rethink why you had built it to begin with. This article mentions 5 easy questions to ask yourself when evaluating your site's functionality. Read
By: Farhad Divecha | 14/08/2006 | SEO
Popularity
53

Google Adwords Quality Score for Landing Pages
Google AdWords now includes landing page quality and releance when calculating the Quality Score. Find out what the quality score is and how this change affects your Google advertising Read
By: Farhad Divecha | 11/08/2006 | SEO
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50

Search Engine Optimisation of Title Tags
Review the rules of working with Title Tags for search engine optimisation. Good and bad SEO practices when working with the Title Meta Tag. Read
By: Farhad Divecha | 10/08/2006 | SEO
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50

The Future of Online Marketing
NMA conference highlights the future of online marketing. Increase in SEO, greater focus on usability for conversions, importance of analytics and the future for email marketing. Read
By: Farhad Divecha | 08/08/2006 | SEO
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53

Search Engine Marketing for MSN and Yahoo! Still Worth It
Is it worth it to optimise for MSN and Yahoo! search engines. Recent market share data for monthly number of searches carried out online in the USA show that MSN and Yahoo! are not far behind Google. Read
By: Farhad Divecha | 03/08/2006 | Internet
Popularity
58

Google analytics for better search engine marketing
Discussion on Google Analytics. Why you need Google Analytics web site visitor tracking. Pros and cons of Google Analytics. How Google Analytics might change search engine optimisation Read
By: Farhad Divecha | 01/08/2006 | SEO