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Farhad Divecha - ArticlesFarhad Divecha, With over 7 years experience marketing products and services online and offline, Farhad Divecha founded AccuraCast,
London's leading search engine marketing agency. Under his leadership, AccuraCast has grown to be one of the top 25 search engine marketing agencies in the UK, as rated by The NMA 2006 Marketing Services Guide. His marketing portfolio includes product managing multi-million-selling 3Com PC Cards and the OfficeConnect PC Card brand, and building a significant online presence for over 30 companies in the UK alone. Pay Per Click ManagementPay per click management services make the difference between profit and loss. Increase traffic, reduce cost per click and boost return on PPC campaigns. Yahoo! Sponsored Results Now in Shortened FormatFrom Feb 8th sponsored results on Yahoo! will be streamlined to make them easier for customers to read. We have news of a Gogle testing new ad formats too. Google + Pay Per Click Management AgenciesGoogle acknowledges the benefits of Pay Per Click management agencies for advertisers. Changes in Google's interaction with PPC advertising agencies indicate that the search engine recognizes the importance of one of its largest sales channels. Search Engine Optimisation With European LanguagesArticle discussing how companies can effectively target non-english-speaking audiences online. Focus on optimising with accented or non-accented characters and how user settings affect order of results on the search engines. Rethinking Why you Built your WebsiteIf your web site does not convert visitors into customers effectively, it may be time to rethink why you had built it to begin with. This article mentions 5 easy questions to ask yourself when evaluating your site's functionality. Google Adwords Quality Score for Landing PagesGoogle AdWords now includes landing page quality and releance when calculating the Quality Score. Find out what the quality score is and how this change affects your Google advertising Search Engine Optimisation of Title TagsReview the rules of working with Title Tags for search engine optimisation. Good and bad SEO practices when working with the Title Meta Tag. The Future of Online MarketingNMA conference highlights the future of online marketing. Increase in SEO, greater focus on usability for conversions, importance of analytics and the future for email marketing. Search Engine Marketing for MSN and Yahoo! Still Worth ItIs it worth it to optimise for MSN and Yahoo! search engines. Recent market share data for monthly number of searches carried out online in the USA show that MSN and Yahoo! are not far behind Google. Google analytics for better search engine marketingDiscussion on Google Analytics. Why you need Google Analytics web site visitor tracking. Pros and cons of Google Analytics. How Google Analytics might change search engine optimisation
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