Fran Black

Building a brand is more than just fixing a catchy name on a product. Brand is all about relationships—it is how customers feel about your product. That feeling will either incline them to use your product or pass it by for something else.

There are those who deny Neil Armstrong walked on the moon and maintain the whole story was a government conspiracy. The idea that man could actually break away from our cradle of atmosphere and gravity was once fiction of the highest sort. Yet one dreamer made it a reality.

Growing bonsai trees is an ancient art that is becoming increasingly more popular. Research shows that plants benefit our mood and attitude. Introducing bonsai plants into your life will bring these benefits along with reduce stress levels and enhance the ascetics of your home environment.

A trip down the baking aisle in a grocery store presents the pastry chef with more options for chocolate than the candy counter. But if you’re stuck in a pinch, is it okay to substitute semi-sweet chips with a bittersweet bar?

You don't have a special someone to celebrate Valentine's Day with? Invite friends or family over and enjoy Valentine's day with them. Here are some theme ideas for a fun and lighthearted evening.

In 1993 the US dairy industry changed dramatically. That year the FDA approved the use of a genetically-engineered form of bST, sparking a controversy that has persisted over the last thirteen years, leading to law suits and disputes over public health and safety. Many organically-minded consumers switched over to “hormone-free milk,” only to later learn that there was no such thing. What is rbST anyway, and how does it affect cows? The intent of this article is to sort through the issues concer

The soybean has a long history and a very long journey through out the world. This journey, lasting almost 27 centuries, changed the world that we know today. Soy products feed a large part of nearly every country's inhabitants, as well as various non-edible uses. The soybean was first cultivated by the Chinese.

Pregnancy and childbirth is the most wondrous experience of a woman’s life. To describe it, one must use a list of contradictions. What other event can be so universal, yet so personal? At what other time does a woman feel more in tune with her feminine side, while yet tapping into her strongest reserve of raw power?

The time has come. After nine months of anticipation you are standing at the door, suitcase at the ready, stopwatch in hand. You’ve timed the contractions at every two to five minutes on the dot, and as the drama of birth opens its curtains before your very eyes, you wonder if all your preparations will have been enough.

Have you ever noticed how clutter, mess, and disorganization effects the way you feel? Having too much stuff, or stuff without order, creates an unsettled atmosphere. Very few can shut out the chaos around them without being affected by it.