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The Seven Part Plan to Building a BrandBuilding a brand is more than just fixing a catchy name on a product. Brand is all about relationships—it is how customers feel about your product. That feeling will either incline them to use your product or pass it by for something else. Space Travel: Science or Fiction?There are those who deny Neil Armstrong walked on the moon and maintain the whole story was a government conspiracy. The idea that man could actually break away from our cradle of atmosphere and gravity was once fiction of the highest sort. Yet one dreamer made it a reality. Basic Care for Juniper BonsaiGrowing bonsai trees is an ancient art that is becoming increasingly more popular. Research shows that plants benefit our mood and attitude. Introducing bonsai plants into your life will bring these benefits along with reduce stress levels and enhance the ascetics of your home environment. A Chocolate PrimerA trip down the baking aisle in a grocery store presents the pastry chef with more options for chocolate than the candy counter. But if you’re stuck in a pinch, is it okay to substitute semi-sweet chips with a bittersweet bar? Celebrate Valentines With Friends and FamilyYou don't have a special someone to celebrate Valentine's Day with? Invite friends or family over and enjoy Valentine's day with them. Here are some theme ideas for a fun and lighthearted evening. Sorting Through the Issues of Organic MilkIn 1993 the US dairy industry changed dramatically. That year the FDA approved the use of a genetically-engineered form of bST, sparking a controversy that has persisted over the last thirteen years, leading to law suits and disputes over public health and safety. Many organically-minded consumers switched over to “hormone-free milk,” only to later learn that there was no such thing. What is rbST anyway, and how does it affect cows? The intent of this article is to sort through the issues concer The History of SoyThe soybean has a long history and a very long journey through out the world. This journey, lasting almost 27 centuries, changed the world that we know today. Soy products feed a large part of nearly every country's inhabitants, as well as various non-edible uses. The soybean was first cultivated by the Chinese. Organic Protects the Next GenerationIn our modern, fast-paced world, safety and health are too often sacrificed in the name of haste. From toys to clothing to home repairs, we take short-cuts, and in so doing we cut out what is really important--quality. Quality of life cannot be measured simply in time-efficiency. There is also value in choosing the most beneficial methods. Organic CottonAlthough many people are becoming conscious about what they put in their bodies, they do not take necessary precautions for what they put on their bodies. Pesticides and other chemicals can not only damage our bodies as they are ingested, but also as they are absorbed through the skin. Aromatherapy in PregnancyPregnancy and childbirth is the most wondrous experience of a woman’s life. To describe it, one must use a list of contradictions. What other event can be so universal, yet so personal? At what other time does a woman feel more in tune with her feminine side, while yet tapping into her strongest reserve of raw power?
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