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Franklin Lucer - Articles Four Winds Interactive is a leading innovator in the development and deployment of digital signage networks and software. See a free demo at http://www.FourWindsInteractive.com. Sort By: Date | Popularity
 How Specialty Retailers Can Uncover Pockets of Hidden SalesOne of the most significant advantages enjoyed by the large discounters and big box merchandisers are their economies of scale. By buying an enormous volume of commodity products from their vendors, they can drive prices downward on those items. As a result, the megastores can charge less for basic items... 4 Areas Local Merchants Must Focus Upon to Outcompete MegastoresGiven the current retail environment in which sales have continued to decline, it's natural for independent shop owners to question their ability to compete. Many local merchants look at the mass merchandisers in their towns and wonder whether they can survive in their shadows. That's the wrong question. The truth... Crafting Your Survey Questions: Open-Ended Versus Closed-EndedSurveying your audience gives you valuable access to their thoughts and perceptions about your business. A fine-tuned questionnaire can provide insight into your customers' satisfaction level, the effectiveness of your training courses, and the reasons would-be buyers abandon your online shopping cart. Surveys can be used to research your market... How to Catapult Your Online Survey ResponseOne of the perpetual (and frustrating) challenges of conducting online surveys is trying to motivate your audience to respond to them. People live busier lives than ever. That means their free time is limited. Unless they are given a compelling reason to participate in your questionnaire, they are likely to... Using Surveys to Reduce Your Online Abandonment RatesOnline shopping cart abandonment rates remain high even as consumer confidence in security and privacy measures has risen over the last decade. This seems to offer conflicting signals; you would expect the former to plummet as the latter rises. In reality, consumers abandon website sales mechanisms up to 50% of... Integrating Digital Signage Into Self-Checkout LanesSelf-checkout systems debuted several years ago. Most people (including myself) were startled and confused by them. We preferred the help of real employees to the cold, unmanned machines. Shoppers eventually migrated over and today, the self-checkout lanes (SCLs) are just as busy as the conventional aisles.
In the beginning, retailers had... Advantages and Disadvantages of Using Online SurveysDecades ago, surveying your audience required a significant investment of time, effort, and money. You could interview your audience personally, over the phone, or conduct your survey through an expensive mail drop (which half of your population would ignore).
The landscape has shifted over the last decade. In the same way... What Can Conventional Media Advertising Teach Us About Digital Signage?Creating compelling content loops and advertising segments for your digital signage network is not a foray into undiscovered territory. A lot of operators and venue owners are intimidated by the thought of developing ad spots for their displays because they believe the technology requires a new approach. It doesn't. The... 4 Venues in Which Digital Signage Can Be Deployed at Low CostThe investment required to purchase and deploy a large digital signage network can easily climb into the hundreds of thousands of dollars. Even when the economy is robust and revenues are stable, an investment of that magnitude can be difficult to absorb. Today, the economic climate is less than stellar... Using Online Surveys to Create a Customer ProfileYour competitors are lurking behind every corner. They are waiting for you to commit a costly blunder that gives them an opportunity to make an appeal to your customers. Meanwhile, businesses in every industry (including your own) are tasked with a higher level of accountability than ever. It is no...
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