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 Sem Industry Consolidation – the Trojan Horse is DeployedThe market speculation about consolidation in the search industry is gaining momentum especially after the recent acquisitions of two other leading SEM agencies. Search Engine Marketing - Getting the Balance RightOver the last two years there has been an increasing reliance on paid search as the sole route for driving visitors in from Google, with paid search hitting a minority share of the search market the corporate world has now started to understand that there needs to be a balance between paid search and natural search. Shaun Parker gives a brief insight into why the balance between natural and paid search must be right. Is Google Broken?Defeatism among webmasters and SEO companies.
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