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Garry Macdonald - ArticlesI am a business owner with many years experience in both my own business and consulting to other businesses. I have formal qualifications in business, real estate, marketing, accounting and education.
Investing: The First Step Is The SteepestThis article describes the foundations upon which any investment strategy must be built. What Will Your Home Be Worth In 7 To 10 Years?This article describes the virtues of residential real estate as a tool to build significant wealth over time in a low risk environment Newsletter Marketing - Using the Internet to Reach MillionsThe internet provides numerous opportunities to get your marketing message out to the general public at 'the speed of sound'. One way to build tremendous rapport with potential clients is to become an educator by writing newsletters full of valuable information. This article considers several strategies to start using newsletters as a valuable marketing tool. Automate Your Online Business - Use the Internet to Reach Millions EconomicallyWhen building an online business, one strategy that can save significant time and allow you to grow your profits is automation. Every online business should automate as many functions as possible. This artcile explores the automation process and how to use the internet to reach literally millions of people economically. Building a Database - Use the Internet to Build Your Most Precious Business AssetWithout doubt, the most valuable asset in any business is its list of clients - its database. If you are not building your client database, you are not serious about business. This article explores the benefits of establishing and growing your client database as priority number one. Emotional Direct Response MarketingIt's probably fair to say that many businesses are not aware of Emotional Direct Response Marketing (EDRM) and the potential advantages of using it. In fact many business people actually object to this style of marketing. This article explores EDRM and many of the significant benefits of understanding and using it. Website Optimization - Get a Top Spot for Your Website on Search EnginesOne of the most perplexing problems when developing a website is how to drive traffic to the site. One very popular (and potentially extremely beneficial) strategy is Search Engine Optimization or SEO. If you get this strategy right, you are well on the way to driving significant traffic to your website. This article discusses a number of simple yet effective strategies to optimize your website. Social Networking Equals Word of Mouth With a TwistSocial Networking is fast becoming the breakthrough of the decade. There are unlimited opportunities to utilise networking sites such as YouTube and Facebook to market your business, however you need to firstly understand they exist and secondly know how to use them. This article describes social networking and how it might be applied to marketing. Overcoming Marketing ClutterWith the proliferation of new technology, marketing or advertising clutter is becoming very common place. This article describes advertising clutter and potential ways of overcoming it. The focus is very much on innovation. Integrating Online and Offline MarketingThis is one of a series of marketing articles exploring the many promotional options available to all businesses. This article discusses the benefits of integrating both online and offline marketing. Ultimately, whether your business is online or offline, interms of marketing it's not a matter of one or the other, rather you need to be doing both.
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