Gary San - Articles

Gary San is a best practices activist and advocate for Benchmark Rich Media ( http://www.benchmarkrichmedia.com ), a leading Web and permission-based video marketing service.

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Email Marketing 101: 5 Important Rules To Follow
Email marketing is a powerful technology that can bring in sales and improve your online presence. Unfortunately, it also leaves lots of room for abuse. In order to avoid getting marked as a spammer and exiled to the bulk email file, follow these five important rules when crafting and sending... Read
By: Gary San | 26/01/2008 | Internet
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Email Marketing Lists: 3 Important Questions
Email marketing is comprised of two major parts: the email itself and the email marketing list (also known as the contact list). This list is the very core of every email marketing campaign, as well as the reason why you are email marketing at all. Without this list of people,... Read
By: Gary San | 26/01/2008 | Marketing
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Email Marketing 101: 5 Campaign Types That Stick
Whether you're brand new to email marketing or an old hand at it, you probably will, at some point, run out of ideas for email campaigns. After churning out one permission email campaign a week, month or even quarter, it's totally normal to feel a little empty of ideas once... Read
By: Gary San | 26/01/2008 | Internet
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The Art Of Crafting An Effective E-Newsletter
From food chain owners to shoe suppliers, garment manufacturers to builders, pharmacists to realtors, who doesn't need to market one's business? And, when it comes to marketing, using email newsletters is a sure bet to reach prospects without too much money or hassle. However, if your emails don't reach the... Read
By: Gary San | 07/01/2008 | Marketing
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Email Marketing 101: 5 Ways To Make Your Campaigns Successful
Email marketing is a one of the fastest, easiest and most successful ways to market or advertise your product or service. It is in fact the most preferred means of marketing for almost all kinds of businesses, from real estate to home repair. Because many people rely on email marketing... Read
By: Gary San | 17/12/2007 | Marketing
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E- Marketing 101: Exploring The Power Of Online Email Marketing Services
Why choose an online email marketing service? The vast majority of online email marketing services can be found exactly where you use them -- on the Internet. Whether you're new to email marketing or a veteran, online email marketing services can help you streamline your email marketing campaigns and get the... Read
By: Gary San | 17/12/2007 | Marketing
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How To Become Your Own Email Marketing Guru
So, you have decided to become an Email Marketing Guru and now you need to figure out exactly how email marketing works. While it can seem overwhelming to understand the complexities of the Internet and how to effectively market in that medium, it is possible to break the task down... Read
By: Gary San | 14/12/2007 | Marketing
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Using Flash In Email Marketing: An Introduction To Video Email
Email marketing is essential in today's business world for keeping in touch with clients. But just imagine if you could take things further and send a Flash format movie in your email marketing campaigns? Using flash for permission-based email marketing is a great way to impress your customers and get... Read
By: Gary San | 07/12/2007 | Marketing