Gayle Wiegand - Articles

 

Gayle Wiegand heads up a business and marketing communications consulting group, IBZ Group- http://www.ibzgroup.com . She has directed marketing communications projects for private industry, not-for-profit, and government contracts. With an M.S. in Communications and a B.A. in Theatre, Ms. Wiegand has an extensive background in education, healthcare, entertainment, retail and hospitality. Recent projects include writing crisis communications and continuity of operations plans, primary research on emergency preparedness, secondary research on multigenerational audience messaging preferences, audio/video production and management/writing of government proposals.p>

Answering The Siren’S Call: Hopscotching Social Media

The article presents a novice's exploration of the most popular social media sites. The author seeks to explore social media as a marketing tool. She offers basic comparisons of Facebook and MySpace and asks for reader response to six questions about social media use and preferences. Read

By: Gayle Wiegand | 16/02/2009 | Social Marketing

Arabic Translations – Different as Night and Day!

Discussion of difficulties accessing accurate, culturally sound translations/adaptations English to Arabic and Arabic to English. Need for knowledge of the Middle East and the language differences and nuamces native to the 23 Arab nations. Read

By: Gayle Wiegand | 01/09/2008 | International Business

Marcomm? What's That?

I've been a "marcom" professional for more years than I care to admit. And to this day, when asked what I do for a living, marcom elicits a quizzical look, or a hmmmm, or simply the next question in the series, "what's that. Read

By: Gayle Wiegand | 01/12/2006 | Affiliate Programs

Have I Got A Deal For You!

Shopping the Online Deals! Shopping online offers many positives: convenience - you shop in the comfort of your own home at any time of the day or night you choose; selection- thousands of stores at your fingertips; security- contrary to what many beli Read

By: Gayle Wiegand | 28/11/2006 | Communication

Marketing To Communities Of Color!

Marketing Communications in the U.S. is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country's communities of color. Read

By: Gayle Wiegand | 28/11/2006 | Affiliate Programs