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Geary Broadnax, president and chief executive officer of Dovarri, Inc., is a recognized expert in the development of hosted sales force automation and customer relationship management software, and an award winning photographer. He is a frequent contributor to Steven Kay's business radio show in Houston, Texas.
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One Sales "moment of Truth" You Want to Avoid is a Hang-upIn sales, there are plenty moments of truth. Unfortunately, most of these moments do not happen after closing a big sale or great accomplishment. They usually come after a prospect has slammed the phone receiver in your ear. And more often than not, that nasty moment of truth is not the result of a bad salesperson but a deficiency in the sales process.
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