Geoff Caplan - Articles

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Geoff Caplan is Director of Marketing at Visual Products Inc., a leading manufacturer of plastic cards, including plastic business cards, gift cards, membership cards, loyalty cards, hotel key access cards and more. Visit their site at http://www.plasticcardfactory.com.

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Plastic Card Industry Changes
As the plastic card industry evolves and changes, new computer technology accompanies it. Embedded technology is at the heart of the plastic card revolution, providing companies with new, exciting and innovative ways to brand and communicate who they are. Companies who take a leadership position within the plastic card industry are committed to providing objective, up to date information about how new developments in plastic card technology can benefit businesses. This is a proactive commitment to customer service that will enable leadin Read
By: Geoff Caplan | 27/04/2007 | Printing

Benefits of Hotel Key Access Cards
Hotel key access cards are an excellent branding and marketing tool for the hospitality industry. Their custom appearance and exceptional durability makes them an excellent choice for the quality conscience hotel. Read
By: Geoff Caplan | 27/04/2007 | Advertising

Plastic Fundraising Cards: Powerful and Profitable
Plastic fundraising cards are proving to be very effective with many different types of businesses and organizations. These wallet-sized wonders are being created as a tool to raise money for charitable organizations, in addition to the flexibility of producing cards for gift, loyalty and membership marketing purposes. Read
By: Geoff Caplan | 27/04/2007 | Advertising

Plastic Loyalty Cards: the Loyal Plastic Card
Plastic loyalty cards are being used increasingly in new and exciting ways. The power and flexibility of loyalty cards is as adaptable as the customer wishes it to be. These cards lend themselves to a wide variety of business situations that is quite impressive. Read
By: Geoff Caplan | 26/04/2007 | Marketing

Marketing With Plastic Business Cards
Business cards have been used both as a common form of advertising and as a means of exchanging contact information between business people and the public. Read
By: Geoff Caplan | 09/04/2007 | Business