George Chilton - Articles

The Importance of Being Proof-Read

Even the most ardently written, professionally produced, and painstakingly typed document needs to be proof-read, and preferably by someone with a fresh pair of objective eyes. We are often blind to our mistakes and read what we meant to say, rather than what we actually said. An objective view of a piece of text can dredge-up a whole host of errors that had been missed in previous, subjective, readings. Read

By: George Chilton | 12/07/2006 | Copywriting

Brand Promotion Strategies

You need to stand out from the herd when it comes to business. You need to be better, stronger and more adaptable than your competitors. You need to be eye-catching, fresh and hard to pass by. And if you have a brand you have an immediate advantage because you have a backbone, or a frame work, on which to hang your products. Read

By: George Chilton | 12/07/2006 | Small Business

Tips for Easy Speech Writing

Everyone has to give a speech at some point in their lives and most people don't want to. Speeches can be nerve-wracking, potentially embarrassing experiences - and, as public speaking sends little shivers of terror careening down our spines, we often try to avoid giving them. But we don't have to! I'm going to share a few trade-secrets with you. Soon you'll be giving that killer speech and you'll have that professional edge you need. Read

By: George Chilton | 12/07/2006 | Presentation