Gerard Abraham - Articles

Successful Organizational Leadership: Effective Execution through Strategic Alignment

Strategic alignment is the linkage between the goals of the business and the goals of each of the key contributors. The tighter the linkage and the better the alignment, the likelihood of flawless corporate execution becomes stronger. Strategic alignment has several advantages once implemented properly and practiced. Read

By: Gerard Abraham | 26/05/2006 | Leadership

Profit Power of Customer Intimacy: Deliver Top Line Revenue and Earnings Growth

Ways and means are being devised to acknowledge the importance of customer satisfaction. However, a much-less-publicized yet fundamental lever is "customer intimacy." Customer intimacy is the formal or informal set of relationships which impacts revenue growth and earnings per share, by creating long-term sustainable competitive advantage. Read

By: Gerard Abraham | 26/05/2006 | Marketing