Gihan Perera - Articles

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Gihan Perera is the author of "Make More Money From Your Web Site". Visit http://www.firststep.com.au and get your free e-book "The Seven Fatal Mistakes That Almost Every Business Owner Makes on Their Web Site" - PLUS free resale rights.

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Ask and You Shall Perceive
By creating the product or service, and then spend most of their marketing dollars trying to persuade people to buy it. Sorry, but that's exactly the wrong way around! It. Read
By: Gihan Perera | 18/09/2005 | Marketing

So What's In It For Me?
It can do for them (benefits). In other words, describe the product in terms of the result it offers rather than the product itself. Here's a simple way of writing benefits,. Read
By: Gihan Perera | 18/09/2005 | Marketing