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Gihan Perera is the author of "The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them" and "Spin: Turn One Idea Into Hundreds of Information Products". Visit www.gihanperera.com and get your complimentary copies now.
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![]() Top Ten Internet Tools for Experts for 2008I'm sure you've heard of "Web 2.0" and tools like Facebook, Flickr and YouTube. But you might still be wondering exactly how to use them in your speaking / training / coaching / consulting business. ![]() The Day I Visited Every Web Site in the WorldIt was at the end of 1995, when I was working in the U.K. on contract. ![]() Are You Making a Truly Personal Connection?If you're looking to add one new technology tool to your marketing suite next year, it should be a regular podcast. ![]() What are You Worth?My area of expertise - the Internet - is constantly changing, so I have to keep up with what's happening. ![]() How to Negotiate the Best Speaking Fee Every TimeOn a forum for speakers, one of the participants raised the question about whether to stand firm on fees or whether to reduce them under certain conditions:
"Over the past 5-6 years that I have been speaking, I have read articles, heard tele-seminars and listened to speakers talk about standing firm on fees. I've heard things like, "Quote your fee and then keep your mouth shut." "You're worth every penny." "Don't negotiate." ![]() Spread Like WildfireEvery message has three components:
1. An idea you want to convey;
2. An audience you would like to reach;
3. The delivery of that idea to that audience. ![]() The Keynote: a Humorous InterludeLet me tell you a true story ...
I was walking along the beach one day, feeling lucky. My life was good. I had all my ducks lined up in a row. Whatever I had believed, I had conceived and achieved. And when the going had been tough, I'd got going. ![]() Sell Umbrellas When It's RainingThe centre of Rome is full of street vendors and hawkers. When the sun is shining, they sell handbags, jewellery, and religious artefacts. But as soon as it starts raining, out come the umbrellas.
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